MADE FOR TOP SPORTS CLUBS
THE PLATFORM FOR WINNING CONTENT EXPERIENCES
THE PLATFORM FOR WINNING CONTENT EXPERIENCES
Content is king in sports. No matter if it’s about photos for your website, video clips on social media or merchandise in online shops, your content must always be delivered fast and professionally. With CELUM, you will become a champion in mastering your content supply chain.

LEADING FOOTBALL CLUBS RELY ON CELUM
Some of the world’s most successful football clubs, among them Bayer 04 Leverkusen and Eintracht Frankfurt trust CELUM. They supply the best possible content to all their stakeholders daily, from online shoppers, to fans to sponsors.

WHAT OUR SPORTS CLUB CUSTOMERS DO WITH CELUM
From the pitch to the world
Photos and videos are collected and distributed through all channels in real time.
Player recognition
AI analysed and tagged player images.
Merchandise
Distribute merchandise-related assets into fanshops or other third-party systems.
Photographers
Create and automate optimal workflows for in-house photographers.
Sponsors
Create tailor-made content portals specifically for sponsors, media outlets and other stakeholders.
Permission Management
Stay on top of managing access rights, licensing and copyright agreements.
USE CASES
CREATE A SINGLE SOURCE OF TRUTH
Your content matters. On every matchday alone thousands of images and videos are being created and used. CELUM was built for exactly those high demands and will be your central media platform with:
- Sophisticated permission setting options,
- Bulk editing of metadata,
- Automatic text and face recognition including auto-tagging,
- Integration with countless third-party systems.


BRING THE CONTENT TO THE FANS
In sports, it’s all about the live experience. Not only in the stadium or on TV broadcasts, but on social media as well. With CELUM, you create sustainable content experiences for your community while putting an end to manual uploads and complicated proofing processes.
DELIVER THE OPTIMAL SHOPPING EXPERIENCE
Product experiences start online. Only those who can excite with their product content will be able to convert them into revenue. CELUM supports you in creating the perfect online product experience. It ensure that you always have the best possible content in the best possible quality on display.

FEATURE SPOTLIGHT

ARTIFICIAL INTELLIGENCE
Thanks to face recognition and text extraction, metadata such as player names are added automatically.

MOBILE APP
Upload matchday impressions straight from a mobile device into CELUM. Tag it and share it with others to get it out on social media, a website, or other outlets fast.

PORTALS
Showcase your content in football club branded portals that are easy to search in and download from. Share with a link or embed in your website.
YOUR CONTENT AVAILABLE ANYWHERE



E PLATFORM FOR YOUR CONTENT SUPPLY CHAIN
Digital Asset Management
Specialised in mastering complexity of assets, audiences, integrations and more.
Product Content Management
Centralise, connect, manage in bulk product assets.
Portals
Reach the right audience with the right content.
Online Proofing
Create workflows. Control who sees what. Give concise feedback.
Mobile & Drive App
On-the-go content access with Mobile App. GDPR-compliant file sync and share with Drive.
Integrations
100+ applications and extensions accessible via integrations.
Talk to Ziad
Ziad is our expert in sports and lifestyle brands who also happens to be a passionate football enthusiast. With his vast knowledge and experience in this topic, Ziad is the perfect person to show you how CELUM is being used by some of the world’s top football clubs and how we can support your club’s digital content management as well. In just 15 minutes, Ziad can provide valuable insights that can help take your football club to the next digital content league.