Future of Marketing with CELUM
Networking and exploring marketing trends
10-11 April 2024
Congress Center Loipersdorf,
Schaffelbadstrasse 220, 8282 Loipersdorf, Austria
Every year, the LSZ Future of Marketing Congress brings together Austria’s leading marketing experts for a two-day exchange on the latest trends and innovations. Stay at the cutting edge of marketing and be prepared for the technological and strategic challenges in the field of marketing. Congress with presentations, workshops, discussions and networking.
Join the CELUM Workshop
Content marketing ROI – curse or blessing?
The measurement of the world does not stop at marketing. KPIs, ROAS and similar terms are now part of the standard repertoire of most marketers. Critics believe that short-term, sales-related measures often take centre stage, while activities that are beneficial in the long term are pushed into the background.
Join the CELUM workshop with Martin Babry, Chief Marketing Office at CELUM, to discuss data-driven content marketing, which KPIs make sense and where the limitations of marketing KPIs are.
Martin Babry
Martin Babry, Chief Marketing Officer at CELUM, is responsible for the global marketing of all products. As an experienced marketer, he knows that content can only develop its full effect if the right experts, processes and tools come together. Otherwise, creating, managing and delivering first-class content can quickly become a mammoth task
If you would like to arrange a meeting with him in advance, please send him an email with your proposed meeting date. He will then get back to you.
Hannes Kollross
Since 2023, Hannes Kollross has been serving as a CELUM Account Executive, overseeing the development of new projects in the D-A-CH region. Hannes boasts over a decade of experience in marketing and sales for collaboration software.
If you would like to speak to Hannes at the FOM, please book an appointment directly in his calendar.
Key Topics of the marketing congress:
- Customer Experience & Customer Journey Management
- Personalised Content Experience
- Digital Marketing
- Brand Strategy & Management
- Multichannel Marketing
- Marketing Automation & Artificial Intelligence
- Social Media & Influencer Marketing
- Data Privacy & Transparency
- Augmented & Virtual Reality
- Sustainable Marketing
- Lead Generation
- Employer Branding
Sign up for the congress
FOM 2024 is organised by LSZ GmbH. Registration is therefore only possible via the official conference website. Please find all information about the conference schedule and program as well as the costs for the participation there as well.
