webXpert Conference 2025
CELUM Insights at the community event
25 and 26 February 2025
Unperfekthaus, Friedrich-Ebert-Strasse 18-20, 45127 Essen, Germany
On the 25th and 26th of February 2025, the hybrid webXperts Conference offers exciting live sessions, hands-on workshops, and diverse networking opportunities.
With a focus on AI, digital accessibility, user experience, and digital transformation, the event combines practical talks, interactive break-out sessions, and a networking event to foster knowledge-sharing and best practices.
Organised by dedicated user groups, the conference strengthens the community and provides space for innovation and forward-thinking solutions.
CELUM Keynote
Data-Driven Marketing Without Data: How Brands Can Succeed in the Age of AI
With the rise of AI-driven search, we are losing direct user data, and traditional search traffic strategies are becoming less relevant. A strong brand presence is now the key to success — only brands deeply embedded in users’ minds will appear in AI-generated queries.
This talk explores why brand management is essential in data-driven marketing and how to position your brand as the first choice when search ads are no longer an option.
Alexandra Vetrovsky-Brychta, Chief Growth Officer
CELUM Usergroup Track
25 February @ 15:00 CET
Michael J. Kräftner
Exclusive Product Roadmap Insights
On 25 February at 15:00, CELUM CEO Michael J. Kräftner will provide an exclusive preview of the key milestones in CELUM’s 2025 product development.
In this session, you’ll get first-hand insights into upcoming releases and how CELUM users will benefit from the latest innovations. Don’t miss this opportunity to stay ahead!
After the presentation, he will be available for questions.
Alexandra Vetrovsky-Brychta
Insights & Vision
Join Alexandra Vetrovsky-Brychta, CELUM’s Chief Growth Officer, for an exclusive CELUM Usergroup track session. Get the latest insights into the status quo of CELUM solutions, the newest features, and the vision shaping the future of CELUM.
This session is a must for all CELUM users looking to stay ahead, maximise their platform’s potential, and understand where CELUM is heading. Don’t miss this opportunity to engage, ask questions, and be part of the conversation!
CELUM Product Manager
CELUM Product Managers will also join the discussion remotely. Reinhard Eisl, Natasa Sardi, Kenneth Itamah, and Steve Lourdesamy will be happy to answer your questions.
SIGN UP FOR THE CONFERENCE
The webXpert-Conference is organised by Open Text Web Solutions Usergroup e.V. (OWUG) in cooperation with other independent user associations. Registration is via the official conference page and NOT via CELUM. All information on the programme and costs can also be found there.
