Digital Rights Management in the Age of AI
How AI is changing content creation, licensing, and compliance
Online Session in German
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Digital content is being created and distributed at an unprecedented pace. At the same time, requirements for usage rights and licences are increasing.
Our compact Expert Talk will show you how AI is changing content ceation and digital rights management and how DAM systems can help you manage licences in a legally compliant manner, protect digital assets and simplify processes.
Perfect for marketing, content and legal teams. Live
and with time for your questions.
Secure your place now.
Speakers
Markus Reichart
Markus Reichart has been with Microsoft Austria since 2015 and currently serves as Enterprise Partner Solutions Lead. In this role, Reichart is responsible for driving business success for joint customers in collaboration with Microsoft’s Austrian partner network. Prior to this, he worked in Business Development at Hewlett Packard Enterprise in Vienna. Reichart studied Business Education at the Vienna University of Economics and Business, as well as International Management at NOVA University in Lisbon.
Michael J. Kräftner
Michael Johann Kräftner is the founder and CEO of CELUM. With a background in Media Informatics, he has dedicated his career to digital product communication and brand management. As a recognised expert in the digitalisation of marketing processes and the technological disruption shaping e-commerce content, he has become a leading voice in how technology transforms the future of marketing.
About the webinar
In a world where digital content is created, shared, and consumed at lightning speed, managing asset rights and usage has never been more critical or more complex. Join us for an insightful webinar exploring how Artificial Intelligence (AI), particularly generative AI, is reshaping Digital Rights Management (DRM) and what that means for your organisation.
Markus Reichart will provide an exclusive overview of Microsoft’s current AI capabilities and what to expect next. Michael Kräftner will outline how Gen-AI is changing content creation and the implications for copyright, licensing, and usage rights.
What you can expect:
- Discover how AI can identify rights-sensitive content, such as faces, and support robust rights management.
- Learn how to minimise legal risks associated with the rising volume of AI-generated content (keyword: AI SLOP), with an illustrated real-life example.
- Find out how Digital Asset Management (DAM) systems support digital rights processes.
- Hear the experts uncover current challenges and practical implications.
Whether you’re a marketer, content creator, or legal professional, this session will equip you with the knowledge to navigate the intersection of AI and digital rights with confidence.
