Next Generation Commerce: Shop Visibility in 2026 and Beyond
Where does your shop and products show up –
and do they actually get chosen?
Thursday, 30 April 2026, 11:00 am CEST
Online Expert Talk in EnglishVisibility is no longer just about search rankings.
It’s about how and where your shop and products show up across an increasingly fragmented digital landscape.
In this webinar, we explore what visibility really means in 2026 – and how you can ensure your shop is seen, considered, and chosen.
Why you should watch this webinar
Visibility has become the defining currency in commerce. But what does visibility actually mean today – and even more importantly: where does it happen?
Between search engines, social platforms, marketplaces and emerging AI-driven interfaces, the number of touchpoints has exploded. At the same time, new concepts like Agentic Commerce or AI-driven search are gaining traction – often faster than companies can realistically assess their relevance.
In this webinar, Alexandra Vetrovsky-Brychta (CELUM) and Thomas Leskowsky (Founder of exvomo) take a step back and bring structure into the discussion.
They will explore what visibility in e-commerce really means today, which fundamentals companies should already have in place, how to prioritise between hype and real impact and what role brand visibilyty will play in the next few years.
The session will help you understand how to position your shop, products and brand in an increasingly complex digital landscape.
Because one thing is clear: Visibility is no longer just about being found – it’s about being chosen.
What you’ll take away:
- A clear understanding of what “visibility” means beyond SEO
- A realistic view on trends like social commerce, AI search and agentic commerce
- Guidance on where to focus – and what can wait
- Concrete impulses for your own digital presence and strategy
Stay ahead of the shift and learn how to increase your shop’s visibility in a world where AI decides what consumers see first.
Speakers
Thomas Leskowsky
Thomas Leskowsky ist Gründer von exvomo und E-Commerce-Spezialist mit Fokus auf praxisnahe Weiterbildung, Community-Aufbau und strategische Beratung für Händler*innen und Dienstleister. Mit Erfahrung aus dem Exit seines Onlineshops SHÖPY sowie seiner Arbeit in Beratung und Eventorganisation bringt er frische Perspektiven und fundiertes Know-how in die österreichische E-Commerce-Szene.
Alexandra Vetrovsky-Brychta
Alexandra Vetrovsky-Brychta, Chief Growth Officer at CELUM, is responsible for the company’s expansion and growth strategies. Prior to this, she served as Business Director at onlyfy by XING, leading the Solution Unit Select&Manage. Alexandra has extensive expertise in SaaS business models, go-to-market strategies, and data-driven scaling, having previously held leadership roles at Forum Verlag, Herold, Purpur Media, and Bisnode/Dun & Bradstreet. She is also actively involved in voluntary work promoting the data-driven communications sector, serving as President of the Dialog Marketing Association Austria since March 2021.
WEBINAR REGISTRATION
Step 1: Register
Please fill out the short registration form.
We will check the registration and you will receive an email with the confirmation, a calendar entry and your personal access link to the webinar.
Step 2: Participate
Shortly before the webinar starts, you only need to click on your personalized webinar link to join the webinar. A few hours before the webinar we will send you a reminder email.
Step 3: Recording and feedback
After the webinar, you will receive another email with the recording. You will also have the opportunity to give us feedback on the webinar and ask us more questions.
You have no time on the above date? Then register to receive a recording of the webinar.
