ThinkChange – Agentic Readiness in B2B
Why data quality determines whether AI agents succeed
Thursday, 9 July 2026, 13:00 CEST
Wittekindstrasse 1a, 45131 Essen/NRW
Germany
AI agents are only as good as the data they are given.
Many companies are currently finding this out the hard way: pilot projects are under way, the agent is set up – and then progress stalls. Inconsistent product data in one system, broken processes in another, missing attributes at every turn. The technology was never the real problem.
What often follows is an uncomfortable realisation: the agent may be ready. The organisation is not.
At the ThinkChange event by communicode and CELUM, you will discover what companies really need in order to make meaningful use of AI agents.
Agentic readiness is not a technical certificate you obtain once and then file away. It is the point at which your data is structured, complete and available across systems in a way that allows an AI agent to actually work with it – reliably, at scale and without constant manual intervention in the background. Organisations that reach this point do not gain a theoretical competitive advantage. They gain one that shows up every day in faster processes, better decisions and real efficiency gains.
The path to getting there is achievable. But it often looks very different from what most roadmaps suggest.
That is exactly what we will discuss at this ThinkChange Event.
Agenda
13:00
Networking & arrival
Check-in, coffee bar and informal conversations
13:30
Welcome & impulse: What does agentic readiness mean, and why does data decide?
Michael Ochtrop, communicode
13:30
Keynote: Agent Commerce: The World Is Not Enough. Which “Q” gadgets are currently saving the world?
Alexandra Vetrovsky-Brychta, CELUM
14:30
Practical session
Current real-world examples, the status quo and where companies stand today
12:15
Networking break
16:00
Interactive workshop: Barriers and success factors in AI projects
Michael Ochtrop and Mischa Wolfframm, communicode
17:15
Wrap-up and outlook
Danach: Get-together mit Imbiss
Why attend?
No stage-managed show. No slide decks full of abstract frameworks. This event is for people who already have concrete questions and expect honest answers.
Join us for sharp impulse talks, real customer cases from marketing, service and operations – and an interactive workshop where your own use cases take centre stage. We will show what the path to agentic readiness really looks like, including the friction points that are usually left out of presentations.
Give AI agents the right data today, and you create a genuine competitive advantage for tomorrow. We are here to help you get there.
Who is the event for?
For anyone who wants to move beyond evaluating AI and start implementing it in practice – and who understands that the difference between a successful AI agent and a failed project lies in the data foundation.
- Heads of e-commerce, digital and IT
- Product owners for PIM, DAM and commerce platforms
- Project leads and service managers responsible for data-driven processes
What you will take away:
By attending ThinkChange, you will gain:
- An honest assessment of where your company currently stands on the path to agentic readiness
- A clear understanding of why data quality is the real prerequisite for successful AI agents
- Practical examples that can be applied to your own day-to-day work
- Direct exchange with experts and peers facing similar challenges
- Initial approaches you can start working with the very next day
Attendance is free of charge. Places are limited. The event will be held in German. Register now and secure your spot.
Speakers
Michael Ochtrop
Barriers and success factors in AI projects
Using a selected creative method, Michael Ochtrop, Principal Consultant at communicode, will give participants a simple tool for identifying risks and potential in the interactive workshop.
Alexandra Vetrovsky-Brychta
Agent Commerce: The World Is Not Enough. Which “Q” gadgets are currently saving the world?
Digital commerce is changing dramatically because customers are changing the way they search – moving from keyword search to outcome search. Alexandra Vetrovsky-Brychta, Chief Growth Officer at CELUM, will explain what it takes to become part of that outcome and how to manage your digital presence for AI agents.
Mischa Wolfframm
What does agentic readiness mean, and why does data decide?
AI agents can take over processes, prepare decisions and enable systems to interact with each other. But how close is your company really to making use of this potential? An impulse talk by Mischa Wolfframm, Director Consulting at communicode.
Join the event
The event is organised by communicode GmbH. Please register exclusively via the official registration page.
The ThinkChange will take place in GERMAN.
Attendance is free of charge for communicode and CELUM customers, partners and prospects.
