AI readiness starts with your Content Supply Chain – Webinar
Sign up for the Event
Thu, 11 Feb 2021, 20:00 CET
CELUM Vienna Office, Schönbrunner Str. 108, 1050 Vienna
The Hansgrohe Group, the leading manufacturer of fittings and showers for kitchens and bathrooms, has been relying on CELUM Digital Asset Management (DAM) software since 2010. There were two deciding factors, which CELUM DAM effortlessly implemented: on one hand, the management of thousands of images and marketing materials in various languages, and on the other, simple distribution of data to add to Hansgrohe’s many websites.
Speaker
Stephan Noestler
With more than a decade of experience in the digital space, Stephan Nöstler helps companies shape solutions that make processes more efficient, sustainable and future-ready. As Senior Business Consultant at CELUM, he combines strategic process expertise with technological know-how, supporting teams in advancing their content operations – from clear structures and smarter workflows to AI-ready content processes.
AI readiness starts with your Content Supply Chain – Webinar
How CELUM Content 26.7 helps companies prepare for
AI Search, Agentic Commerce and future-ready content operations
Tuesday, 28 July 2026, 15:00-15:30 CEST
Online Session in German
A company’s digital presence no longer ends with its own website or online shop. Today, content needs to be visible, discoverable, consistent and usable across an entire digital ecosystem – from established digital channels, marketplaces and partner portals to AI-assisted search and selection processes.
AI readiness does not begin when artificial intelligence is put to work. It starts much earlier: with the content, data and processes AI systems need to access, understand and trust.
In this webinar, Stephan Noestler, Senior Business Consultant at CELUM, will show how a modern Content Supply Chain makes content operations more productive, improves metadata quality and prepares content for AI Search, Commerce and future agentic applications.
Why attend?
AI readiness does not begin with artificial intelligence itself. It begins with the content AI systems need to access, understand and trust.
Only structured, findable, up-to-date and reliable content can be used effectively in AI Search, commerce and future AI-powered applications.
This is where the content supply chain becomes critical. It brings together content, metadata, processes and governance – creating the foundation modern content operations need in order to scale.
In this webinar, Stephan Nöstler from CELUM will show how companies can strengthen their content supply chain – and how CELUM Content 26.7 helps teams structure content more effectively, improve metadata quality and prepare their content for the next generation of digital applications.
What to expect:
- Why AI readiness starts with content structure, metadata and governance
- How a modern content supply chain makes content operations more productive
- Why consistent, findable and trustworthy content matters for AI Search and Agentic Commerce
- How CELUM Content 26.7 supports AI-ready content operations
What you will take away
After the webinar, you will have a clearer understanding of why your content supply chain is essential for AI readiness – and which areas you should focus on first.
You will learn how to:
- Manage content in a more structured and scalable way
- Improve metadata quality
- Make content easier to find, use and reuse
- Reduce manual work in content operations
- Integrate approvals, rights and governance more effectively into your processes
- Prepare your content for AI Search, commerce and future agentic applications
- Strengthen the foundation for modern, AI-ready content operations with CELUM Content 26.7
Stephan will also be happy to answer your questions.
Speaker
Stephan Noestler
With more than a decade of experience in the digital space, Stephan Nöstler helps companies shape solutions that make processes more efficient, sustainable and future-ready. As Senior Business Consultant at CELUM, he combines strategic process expertise with technological know-how, supporting teams in advancing their content operations – from clear structures and smarter workflows to AI-ready content processes.
Register for the Webinar
Step 1: Register
Please fill out the short registration form.
We will check the registration and you will receive an email with the confirmation, a calendar entry and your personal access link to the webinar.
Please be aware that the webinar will be held in German!
Step 2: Participate
Shortly before the webinar starts, you only need to click on your personalized webinar link to join the webinar. A few hours before the webinar we will send you a reminder email.
Step 3: Recording and feedback
After the webinar, you will receive another email with the recording. You will also have the opportunity to give us feedback on the webinar and ask us more questions.
You have no time on the above date? Then register to receive a recording of the webinar.
