Comply with the EU AI Act and other relevant regulations
In 2026, content compliance is becoming a company-wide business risk. The EU AI Act, accessibility requirements and copyright disclosure obligations are converging, all demanding greater transparency, traceability and control across content processes.

The Challenge
Breaches of the EU AI Act can result in fines of up to €15 million or 3% of a company’s worldwide annual turnover. Responsibility therefore extends far beyond Marketing and Content teams, affecting the entire organisation – from Legal and Compliance to IT and executive management.
The Relevant Regulations

EU AI Act
AI-generated and AI-manipulated content must be correctly labelled and managed in a traceable way.

Accessibility
Digital content and services must be accessible to everyone.

Copyright
Rights, creators and asset usage must be transparently documented and disclosed.
What connects all three: without centralised metadata, clear rights information and documented approvals, companies may lack the crucial evidence they need when it matters. A modern content supply chain and an AI content system of record are therefore becoming the foundation of company-wide Content Compliance.
How CELUM helps
Ensure there is an auditable trace on human content proofing
Tag AI-generated assets and expose information on front-ends
Read out and process C2PA information automatically
See CELUM in Action
Learn more what CELUM can do for you. Take a deeper dive into the features and get answers to all your questions.