Agentic Campaign Execution: Find fast, deliver flawlessly
See firsthand how AI agents connect content and commerce processes – from selecting the right asset to secure approval and display in the store.
Tuesday, 6 October 2026, 10:00 am CEST
Free online session in German
Finding the right asset takes seconds. Approving and deploying it often takes days.
In our live webinar, we’ll show you how Agentic Campaign Execution bridges this gap – and where people remain a deliberate part of the process.
Why you should attend
Thanks to AI, the right campaign asset can be found in seconds. In many companies, however, that’s when the tedious part begins: Can it actually be used in the intended market, channel, and time frame? Who approves its use? How does the asset get into the distribution pipeline? And how can the original state be reliably restored once the campaign ends?
From Asset to Execution
Through a live showcase, communicode, CELUM, and Emporix demonstrate how Agentic Commerce Execution can integrate these steps – which have often been separate – into a seamless value stream. The entire process takes into account the product and campaign context as well as versions, usage rights, approval status, and other governance requirements.
The AI agent supports the entire process – from selecting and reviewing an asset to human approval, which remains a deliberate part of the workflow. This reduces manual hand-offs and time-consuming coordination without relinquishing control to the AI. Marketing and Category Management can flexibly adjust rules without having to launch a separate IT project or a new release cycle every time.
The process is illustrated using the “Asset-to-Shop” value stream as an example. The principle can also be applied to websites, marketplaces, social media, and other channels.
What You’ll Take Away:
- An understanding of where your content processes lose time and where unnecessary coordination occurs
- You’ll learn what information assets need so that AI agents can reliably select and use them
- You’ll receive specific criteria for evaluating which steps can be automated, where human approvals remain necessary, and whether a value stream approach is a good fit for your organization
- Concrete guidelines for your first agentic use case
Who is this webinar for?
This webinar is intended for decision-makers who want to streamline content, product, and commerce processes and integrate AI into existing processes, particularly:
- IT and digital decision-makers responsible for DAM, PIM, or commerce
- Marketing managers and heads of marketing at B2B companies, in industry, and in manufacturing
- E-commerce managers and digital product owners
- Existing customers of communicode, CELUM, andEmporix who want to meaningfully expand their existing solutions and integrate them more closely with one another
Here’s what to expect:
To kick things off, Mischa Wolfframm from communicode will provide insight into current practices: Why does it often take so long after an asset search before content can actually be delivered?
Afterward, Reinhard Eisl from CELUM will explain what AI agents need to do their jobs effectively. The focus is on reliable content and the right contextual information – so that assets can not only be found quickly but also used safely.
Sebastian Lauk of Emporix then explores the commerce perspective: How do verified assets make their way into the store, and how can content and commerce be seamlessly integrated?
You’ll finally get to see exactly how this collaboration works in action during the joint live showcase. Using the “Asset-to-Shop” process as an example, Mischa Wolfframm will walk you through the entire workflow – from asset selection to review and human approval, all the way to delivery.
At the end, there will be time for your questions and to exchange ideas with the experts.
Speakers
Mischa Wolfframm
Director Consulting · communicode: Mischa helps companies streamline their commerce and process landscapes in a digital and efficient manner. His focus is on scalable solutions that significantly improve sales, logistics, and fulfillment processes. Previously, Mischa gained international experience, including at Triumph in Japan. When he’s not working on digital process chains, he speaks about B2B commerce strategies, automation, and pragmatic solutions that really work in everyday business.
Reinhard Eisl
Reinhard Eisl is Senior Product Manager at CELUM. Based on his experience as a digital content creator, Reinhard has developed into an expert in the areas of creative workflows, enterprise content management and product experience over the past 18 years.
Today, he always focuses on the user and is responsible for the CELUM Content product management.
Sebastian Lauk
At Emporix, Sebastian leads the B2B marketing at the intersection of agent-based AI, drawing on nearly two decades of hands-on experience shaping digital transformation in fast-growing technology companies. He develops revenue engines in which AI agents perform real work and prepares brands for a world in which the buyer is an AI itself.
