Shop Apotheke relies on CELUM in combination with Akeneo PIM to digitalise most of the workflows associated with the country-specific online shops, to provide user-friendly content management and to facilitate the daily work of the business units in a sustainable way. The CELUM and Akeneo solution allows for much faster product placement in the web shops, as well as better quality control. As a result, customers can access and purchase new products online more quickly. The company is consequently ranked among the digital pioneers and is driving its growth strategy forward.
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THE CHALLENGE:
Greater efficiency in online product marketing
Shop Apotheke is one of the leading online pharmacies in continental Europe. The company manages over one million product details in the form of images and product information for its country-specific online shops. Shop Apotheke uses CELUM solutions to speed up the availability of new products in the web shop, increase the visibility of product content, enable the intelligent management of all images and thus improve daily work.
The company benefits from the solution across the board:
- Easy management, search, and quality audit functions for images
- Fully automated synchronisation of product information between CELUM and Akeneo PIM
- Automation of the first article listing workflow for faster time-to-market
- A single source of truth that provides an overview of all content in online stores
THE SOLUTION:
A central solution for all product management processes in the online shop
Shop Apotheke‘s central workflow starts with the listing of new products for country-specific webshops and ends with the delivery of the goods. This workflow needed to be modernised using new technologies. In the process, tasks from the various business units were intelligently digitised with the aim of increasing performance, reducing costs and facilitating daily work.
In the first step, new products are photographed at a central location, automatically authenticated, linked with the correct product information from the Akeneo PIM and uploaded to CELUM. The automated keyword indexing of content using metadata enables easy searching and provides an up-to-date overview of which products are currently available in the online store. Image copyrights are also successfully managed, and copyright infringements are avoided.
2018
CUSTOMER
Akeneo
Integration
1,000,000+
ASSETS
100,000+
PRODUCTS
3.8 MILLION
CUSTOMERS
Efficiency has increased significantly as time-consuming image conversions and content syndication are now handled automatically by CELUM. In addition to speeding up all sales-related processes, another key objective was to improve employee satisfaction. Usability is key: the solution is intuitive to use, so all employees were able to navigate the modern environment immediately without any training. The new solution also meant that in-house developments could be replaced with standard technology. In addition, CELUM as a content supply chain can be easily extended thanks to the numerous standard integrations, thus offering state-of-the-art possibilities for expanding the technological landscape.
Shop Apotheke
Leading online pharmacy in Europe
Shop Apotheke runs online pharmacies in the German, Austrian, French, Belgian, Italian, Spanish, Dutch, and Swiss markets. Shop Apotheke serves more than 3.8 million active customers, delivering a broad range of over 100,000 branded products quickly and at attractive rates. Comprehensive pharmaceutical advice and support round off the online service.
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