voestalpine, an international leading steel and technology group, has been employing CELUM’s expertise in digital asset management since 2004. The CELUM content supply chain platform has been scaled up over the years to meet the growing requirements. Now, the voestalpine mediaworlds, which is the internal branding of CELUM, is the global content supply chain platform for all subsidiaries and enables an efficient collaboration among all employees around the world. These are used to orchestrate the content on 200 enterprise websites, download portals for 50+ external partners, social media platforms, central translation management system and the voestalpine Group’s central press portal.
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Cooperate effectively worldwide
The voestalpine Group is represented by 500 affiliates in 50 countries on five continents and employs around 48,500 people. This global reach proved to be a considerable challenge for the Group when it came to using and exchanging digital assets.
The increasing demand for image, audio and video material, caused by the group’s own growth and the generally growing importance of new media, produced an influx of new assets.
Due to the lack of a clear, worldwide system of organisation, the searching of useful materials was a tedious challenge. It was much more convenient to produce new photos as well as other assets than to search for already existing ones. Therefore, the voestalpine group decided to modernise their global IT processes and find a system that would satisfy the needs of the marketing and sales teams.
The international content hub
voestalpine’s goal was to find a user-friendly and powerful solution for all its employees. With the CELUM content supply chain platform, internally branded as “voestalpine mediaworlds”, the company found a tool that allows employees to easily share large documents and data such as videos and printable images in their global, cross-company collaboration.
In order to guarantee maximum security and usability, a comprehensive access system was established that releases the corresponding files only for the assigned employees.
The seamless integration into Microsoft SharePoint and OpenCMS enables fast and reliable update of assets on 200 different enterprise websites as well as download portals for 50+ external partners, making voestalpine mediaworlds the central hub for all digital assets. Furthermore, it is the central content hub for assets in social media platforms, central translation management system and the voestalpine Group’s central press portal.
MS SharePoint, OpenCMS
Even when voestalpine massively grew as an entire organisation, CELUM content supply chain platform was easily able to scale and meet the rising demands such as increased data volumes and growing number of user groups.
Today, voestalpine’s four divisions with 500 international locations and 27,000 users are equipped with a central database and manage over 400,000 files with it.
Overall, the efficiency and effectiveness of many marketing and communication activities as well as their processes have been significantly improved. Stakeholders get faster access to the content they need and compliance with the brand guidelines is even more intuitive. The PR team appreciates the GDPR-compliant exchange with journalists.
Innovator in the steel industry.
voestalpine is a leading global steel and technology group with a unique combination of materials and processing expertise. With its top-quality products and system solutions, it is a leading partner to the automotive and consumer goods industries, as well as to the aerospace and oil & gas industries, and is also the global market leader in railway infrastructure systems, tool steel and special profiles.
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