How Voestalpine Forged a Scalable Digital Asset Hub


voestalpine, an international steel and technology group, has been employing CELUM’s expertise in digital asset management for over 15 years. With CELUM’s enterprise digital asset management solution, voestalpine was able to create a global central hub for all digital assets and promote efficient collaboration among all employees around the world.


Cooperate effectively worldwide

The voestalpine Group is represented by 500 affiliates in 50 countries on 5 continents and employs around 49,000 people. This global reach proved to be a considerable challenge for the Group when it came to using and exchanging digital assets. The increasing demand for high-quality images and video content, stemming from the Group’s own growth as well as the rising significance of new media, produced an influx of new assets.

Due to the lack of a single worldwide organization, searching for the right materials was a tedious task. Finding existing photos and understanding license models was often times more difficult than just buying or producing new ones. Therefore, the voestalpine Group needed to reassess its global processes concerning the storage and exchange of digital assets to minimize costs and enable their teams to work efficiently with its resources.

The innovative management of our digital assets has proven to be a real source of added value within our company-wide cooperation. For many years we have found a reliable partner in CELUM.
Karin Keplinger
Project Manager, Corporate Communications

Voestalpine mediaworlds:
The international digital asset hub

With the goal of centralizing all digital assets, voestalpine Group turned to CELUM’s enterprise digital asset management solution. The media database internally branded as “voestalpine mediaworlds” has allowed all employees around the world to cooperate with one another more efficiently, especially concerning the exchange of documents and digital assets like images and videos.

voestalpine implemented specific user rights system to manage various access levels, which in turn increased user adoption while keeping the security of critical business files at highest levels. The native connection to the CMS system enables fast and reliable update of assets on 200 different enterprise websites, making voestalpine mediaworlds the central hub for all digital assets. Even when voestalpine massively grew as an entire organization, the content hub was easily able to scale and meet the rising demands such as increased data volumes and growing number of user groups.






Today, voestalpine’s four divisions with 500 international locations and 23,500 users are equipped with a central database, managing around 1,000 GB of data and 300,000 assets. A streamlined process not only improved the collaboration between remote coworkers, but also enhanced the quality assurance process by enabling the employees to easily follow the brand guidelines. CELUM ContentHub is also used by the public relations team to efficiently share documents and files with their media contacts through a container managed directly in ContentHub’s user interface without the need to get a developer involved.

Innovator in the steel industry.

voestalpine is a globally leading steel and technology group with a unique combination of materials and processing expertise. With its top-quality products and system solutions, it is a leading partner to the automotive and consumer goods industries as well as the aerospace and oil & gas industries, and is also the world market leader in railway systems, tool steel, and special sections.


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