bvik Connect: The world is not enough
bvik Connect Networking Event am Vorabend der DMEXCO: B2B-Marketing im Zeitalter von Agentic AI
Tuesday, 22 September 2026, 6:00 – 9:30 pm CEST
THE CLOUTH – Niehler Str. 104, 50733 Cologne, Germany
The event will be held in German
On the eve of DMEXCO, bvik CONNECT, DRPGroup and CELUM invite B2B marketing and communications professionals to a networking evening in Cologne. Join fellow practitioners to exchange ideas on the current challenges and emerging trends shaping the future of digital marketing.
Networking and B2B marketing input
At the heart of the evening are developments that are fundamentally reshaping digital marketing: search engines are becoming answer engines, AI agents are increasingly influencing which products, brands and content remain visible, and companies need to rethink their communication strategies.
What role will events and video play in this new reality? Which channels need to be activated, and how, to stay relevant? And how is AI changing corporate communications in B2B marketing?
In two short impulse talks, CELUM and DRPGroup will show how AI is transforming day-to-day marketing. CELUM will explore Agent Commerce, hyperpersonalisation and outcome-driven product search. DRPGroup will highlight the new opportunities AI is creating for video and corporate events.
Impulse talks:
- Corporate Communications with AI: Shaken, Not Stirred!
Dagmar Mackett, Global Development Director, DRPGroup, uand CEO DRP Germany GmbH - Agent Commerce: The world is not enough
How AI is changing e-commerce through hyperpersonalisation, outcome-driven product search and agentic experiences
Alexandra Vetrovsky-Brychta, Chief Operating Officer, CELUM
Over drinks, finger food and conversation, the evening will offer space for exchange, fresh perspectives and valuable networking just before DMEXCO begins.
ELUM has a limited number of discounted tickets available for non-bvik members. Please contact isabel.stingl@celum.com for further details 😊.
Speakers
Dagmar Mackett
Dagmar Mackett is Global Development Director at DRPGroup, Managing Director of its German subsidiary, DRP Germany GmbH, and a board member of the European Association of Communication Directors (EACD).
An internationally experienced communications expert, she combines journalistic curiosity with a strategic understanding of brands. In her talks, Dagmar explores brand leadership, storytelling and the future of human-centred communication, with a clear focus on how companies can reach people authentically and build lasting connections.
Alexandra Vetrovsky-Brychta
Alexandra is Chief Growth Officer at CELUM, where she is responsible for expansion and growth. With her experience in SaaS, go-to-market strategies and data-driven scaling, she knows exactly what it takes to make modern digital marketing successful.
Take the opportunity to connect with Alexandra and exchange ideas on B2B marketing trends, new growth opportunities or how to take your content processes to the next level with AI, rather than despite it. An inspiring conversation is guaranteed.
Networking event details
bvik CONNECT is aimed at B2B marketing decision-makers from industry, as well as marketing professionals from agencies and service providers.
Why attend?
Exchange experiences and ideas with industry peers.
Discuss current strategic topics in B2B marketing in a smaller, focused setting.
Become a future shaper in B2B marketing.
Registration via bvik
bvik CONNECT is part of the “Zukunftsgestalter: Networking Event for B2B Marketing Champions” series organised by the Bundesverband Industrie Kommunikation e.V. (bvik). Registration takes place via the official bvik website, not via CELUM. You will also find all information about the event schedule, programme and participation fees there.
🎫 CELUM has a limited number of discounted tickets available for non-bvik members. Please contact isabel.stingl@celum.com for further details 😊.
CELUM at DMEXCO
CELUM will also be at DMEXCO 2026, showing how companies can integrate AI into their marketing and content processes in a way that is secure, scalable and consistent with their brand. On 23 and 24 September in Cologne, the focus will be on why successful AI readiness starts with structured content, clean metadata, transparent workflows and clear approval processes.
A special highlight will be the Corporate Lecture by Michael J. Kräftner, founder and CEO of CELUM, on the TechSummit Stage. In his session, “The 15 Million Euro Threat”, he will explain why the EU AI Act makes human-in-the-loop approvals and an AI Content System of Record a critical foundation for brands.
Meet CELUM at DMEXCO in Hall 6.1 at Meeting Point E 011a and speak to the team about how modern content supply chains enable the safe, value-driving use of AI in marketing.
