State of Brand Management Tools 2024

How to use content in CELUM for smashing results across all channels

We present the CELUM USER ACADEMY, in which our product experts explain the extensive functions of CELUM at regular intervals.
In this  session, Florian Hiegelsberger shows you how to edit assets in CELUM in the best possible way, and then distribute them perfectly to all channels. 

Watch the recording


Florian Hiegelsberger

As Technical Sales Specalist Florian Hiegelsberger supports the sales team in technical questions and solution development for the use cases of CELUM customers. With many years of experience in support and technical consulting, he thoroughly understands the CELUM products and has successfully deployed numerous projects and integrations for customers.

What you will learn

Florian will show you step by step in CELUM how to

  • Crop the desired focus point in image files
  • Download assets in various predefined formats for
    • web 
    • social media
    • print
  • With metadata, watermarks (including invisible ones), etc.
  • Use visual content directly in MS Office and in Adobe CC (with the CI HUB Connector)
  • Automatically add subtitles as well as translate subtitles in videos
  • Save all results directly to CELUM or play them out in the desired channels

After the demonstration you can ask Florian any questions you might have. We planned  enough time for our Q&A session.

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Streamlining content creation and management of assets, simplifying online proofing and collaboration, to facilitate a content exploration experience that wows your audiences.

Asset 20

A platform for global brands to manage their digital content, deliver omnichannel, personalised marketing strategies, and overcome complexity in product assets, audiences, integrations and more.

High-End Digital Asset Management

Specialised in mastering the complexity of assets, audiences, integrations and more.

Product Content Management

Centralise, connect, manage in bulk product assets.

Creative Content Collaboration

Give concise feedback. Create workflows. Collaborate efficiently.


100+ applications and extensions accessible via integrations.