Content Supply Chain for the Industrial Sector
Strategies and success stories in the age of digital transformation
BVIK MEEETS INDUSTRY
12 October 2023, 13:30-18:00 CEST
Blum Headquarters – Werk 2, Industriestrasse 1, 6973 Höchst, Austria
Content is still king in B2B. Find out more about what successful companies are and have been experiencing in content marketing and with the Content Supply Chain at this bvik event at Julius Blum GmbH in Vorarlberg, Austria. Content is still king in B2B. Find out more about what successful companies are and have been experiencing in content marketing and with the Content Supply Chain at this bvik event at Julius Blum GmbH in Vorarlberg, Austria. The program will be rounded off by insights from industry practitioners on how you can positively master the digital transformation and profit from it.
About the Event
The project teams of CELUM and Blum, as well as guest speakers from other well known companies will share with you how they tackled digitisation challenges, what they did well, what they would rather have done differently. And last, but certainly not least, you’ll get insights on what the team has learned from it all.
Target audience:
- Marketing managers from industrial companies
- Managing directors (CEO, CMO, CDO, CHO …)
- Specialists and executives
- Content managers
- Digitisation specialists
- Project managers from agencies
SpEAKER And KEYNOTES
Hans-Peter Rapp
Marketing Technology – Processes and Data
Julius Blum GmbH
The digital transformation of the Blum marketing. When tradition meets Digitisation.
The high quality of our products has always been a tradition at Julius Blum GmbH.
To ensure that the “digital product” is in no way inferior to the “physical product” in terms of quality, we have launched various projects and measures in recent years. The goal – to make the content supply chain visible in the company, to establish processes and to systematically organise data.
In his presentation, Hans-Peter Rapp will discuss the most important milestones and findings of this digital transformation.
Dr. Peter J. Mirski
Programme Director Management, Communication & IT and Digital Business & Software Engineering Online
CIO
Management Center Innsbruck (MCI)
Author
Great Expectations
Discover the unexpected parallels between Charles Dickens’ “Great Expectations” and the world of modern B2B sales. In his lecture, Dr Peter J. Mirski will offer suggestions on how to successfully integrate new generations into your sales and communications teams. Based on research results, he will look at expectations and forms of communication, with special emphasis on design thinking. You will also learn how the strategic use of content can improve your communication for increased success in the changing B2B sales environment.
“Great Expectations” is not just a great novel, it’s your guide to industrial communication.
Dr. rer. pol. Claudio Felten
Geschäftsführer
SHAKA consulting
Trends in B2B communication and possible effects on the content supply chain
This talk will look at current trends in B2B communication and, in particular, their impact on the content supply chain. Embedded in a short history of content (marketing), it will examine what remains and what will change. General and specific views on the challenges, future and opportunities of B2B content management will be presented. In addition to the impulses, there will be enough space to discuss individual topics and questions.
Michael J. Kräftner
Founder and CEO
CELUM
Delivering digitised product communication for the industrial sector: How to inspire your various target groups
Although digital technologies and the digitalisation of internal core processes as well as the embedding of IoT technology in industrial production have long been a reality, industrial companies are often still lagging behind their peers from the retail, e-commerce, lifestyle and other sectors when it comes to digital shelf optimisation.
And yet industrial companies also have to create convincing customer experiences at all touchpoints in order to survive on the market. After all, the decision-making processes of partners and end customers increasingly hinge on the digital experience.
Digital marketing, an intuitive website equipped with technical resources, web-based technical support, e-commerce, social media and mobile applications enable companies to cultivate a personalised brand and stay in touch with their customers on all channels.
Here, industrial companies can build on the experiences and best practices of companies in other industries and use them to develop their own digital communication strategies. And time is of the essence, because customers everywhere expect a seamless multichannel experience.
In his presentation, Michale Kräftner, Founder and CEO of CELUM, will explain why customer experience can only be successful with a functioning content supply chain management, and why this is not an isolated solution but affects all areas of the company.
Agenda
12:30 Uhr
Betriebsbesichtigung & Schauraum
(optional; um explizite Anmeldung wird gebeten)
13:30 Uhr
Get-Together mit Willkommensimbiss
14:00 Uhr
Welcome by bvik and a short Julius Blum company presentation
14:30 Uhr
The digital transformation of the Blum marketing. When tradition meets Digitisation.
Hans-Peter Rapp, Marketing, Julius Blum GmbH
15:00 Uhr
Delivering digitised product communication for the industrial sector: How to inspire your various target groups
Michael J. Kräftner, Founder and CEO, CELUM
16:15 Uhr
Great Expectations
Prof. Dr. Peter J. Mirski, Programme Director Management, Communication & IT, Management Center Innsbruck (MCI)
17:00 Uhr
Quo Vadis Content Marketing? – Trends in B2B communication and possible effects on the content supply chain
Dr. rer. pol. Claudio Felten, CEO, SHAKA consulting
17:45 Uhr
Q&A Session
18:00 Uhr
End of event
REGISTRATION
“bvik meets Industry” is organised by bvik. Registration is therefore only possible via the official conference website. Please find all information about the conference schedule and programme as well as the costs for the participation there as well. CELUM holds a quota of tickets for non-bvik members.
If your company is not a bvik-member, please use the VIP-CODE when signing up to get a free ticket: VIP_12_10_2023
