How to fight asset chaos with metadata

In this CELUM User Academy, Marco Moretti shows you how to quickly and easily add metadata to assets in CELUM and how you can then work with  them. You will not only get a better overview of your existing assets, but you will also improve the way you work with your assets. As a nice add-on this will lead to the optimization of your web content.

Watch the recording


Marco Moretti

Marco joined CELUM in 2021. In his role as Technical Sales Specialist he draws on his profound experience in sales and customer support – both in the B2B and B2C sectors.

His motto is: “I help to always find the best solution for the customer!”

young man with brown hair and brown eyes

About this Training

Metadata enriches an asset with information that makes it easier to find, use and manage it. Metainformation contains descriptive data providing information on an image or rich media – such as creation date, filename or keywords pertaining to the file. These are machine readable. So search engines can read this metadata when crawling websites and files and present the most important search results.

But not only search engines use metadata, so does CELUM.

Metadata is the basis for searching and sharing marketing content, managing collections, managing visual assets, and centralizing rights management. They are, in effect, the “ID” for digital content.

Sign up to celum event invitations!


Streamlining content creation and management of assets, simplifying online proofing and collaboration, to facilitate a content exploration experience that wows your audiences.

Asset 20

A platform for global brands to manage their digital content, deliver omnichannel, personalised marketing strategies, and overcome complexity in product assets, audiences, integrations and more.

High-End Digital Asset Management

Specialised in mastering the complexity of assets, audiences, integrations and more.

Product Content Management

Centralise, connect, manage in bulk product assets.

Creative Content Collaboration

Give concise feedback. Create workflows. Collaborate efficiently.


100+ applications and extensions accessible via integrations.