State of Brand Management Tools 2024

How Hoffmann Group efficiently manages data & assets

How Hoffmann Group improves digital collaboration in marketing and sales teams through intelligent supply of product media assets.

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Jürgen Mayer

Director Product Data Services, has been with the Hoffmann Group since 2004. Initially, he was responsible for translation management and optimization in the print division. Soon, tasks in product data management were added. Today, as Director Product Data Services, Jürgen Mayer is responsible for the development and operation of PIM, DAM, and print. With a great passion for people, processes, and technologies, he and his team successfully develop this complex specialist area.

Peter Mielke headshot

Peter Mielke

studied business administration focusing on international management and project management. He is guiding clients within the field of content and explicitly digital asset management for over 13 years and is heading CELUM’s sales operations in Northern Germany, the Nordic countries, the US and Canada.

Sven reinert

has been serving customers in the DACH, Benelux and Nordics regions as an account manager at parsionate since 2016. As a specialist for PIM, MDM and Data Quality, he advises numerous large European companies in a practical and future-oriented manner. Through his positions in product management, sales and marketing at various IT technology service providers, such as Excelsis Business Technlogy AG and Adsigo AG, he has extensive experience in e-commerce, omnichannel and master data management.

Stefan reinhardt

leads the Product Management for MDM – Product 360 at Informatica and has been actively engaged shaping its roadmap and releases for 9 years now. In his role he is working on continuously advancing MDM – Product 360 to help deliver the most valuable product in the market to our customers around the globe.

About this Webinar

Hoffmann Group is Europe’s leading system partner for quality tools with over 135,000 customers. With over 4000 staff members – 1400 of these acting as specialist consultants – in more than 50 countries worldwide, Hoffmann is no stranger to the challenges of 360° omnichannel sales and marketing.

Join Hofmann Group’s Director Product Data Services Jürgen Mayer to learn how Hoffmann combined product data and asset management – for maximum omnichannel success.

Jürgen Mayer will show you how to

  • manage more than 3.000.000 files in 18 different languages
  • drastically reduce the data volume
  • create one single source of truth for digital media assets in a global company and
  • connect stand-alone PIM and DAM systems to get the most out of them for the company.


Following the customer presentation, attend the LIVE panel discussion with Jürgen Mayer (Hoffmann Group), Sven Reinert (parsionate), Stefan Reinhardt (Informatica) and Michael Sahlender (CELUM), get an even deeper insight into this successful project and ask your questions.

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Streamlining content creation and management of assets, simplifying online proofing and collaboration, to facilitate a content exploration experience that wows your audiences.

Asset 20

A platform for global brands to manage their digital content, deliver omnichannel, personalised marketing strategies, and overcome complexity in product assets, audiences, integrations and more.

High-End Digital Asset Management

Specialised in mastering the complexity of assets, audiences, integrations and more.

Product Content Management

Centralise, connect, manage in bulk product assets.

Creative Content Collaboration

Give concise feedback. Create workflows. Collaborate efficiently.


100+ applications and extensions accessible via integrations.