How Hoffmann Group efficiently manages data & assets for a successful 360° omnichannel marketing

3 February 2021, 2 – 2.45 pm

How Hoffmann Group improves digital collaboration in marketing and sales teams through intelligent supply of product media assets.


Hoffmann Group is Europe’s leading system partner for quality tools with over 135,000 customers. With over 4000 staff members – 1400 of these acting as specialist consultants – in more than 50 countries worldwide, Hoffmann is no stranger to the challenges of 360° omnichannel sales and marketing.

Join Hofmann Group’s Director Product Data Services Jürgen Mayer to learn how Hoffmann combined product data and asset management – for maximum omnichannel success.

Jürgen Mayer will show you how to

  • manage more than 3.000.000 files in 18 different languages
  • drastically reduce the data volume
  • create one single source of truth for digital media assets in a global company and
  • connect stand-alone PIM and DAM systems to get the most out of them for the company.

Following the customer presentation, attend the LIVE panel discussion with Jürgen Mayer (Hoffmann Group), Sven Reinert (parsionate), Stefan Reinhardt (Informatica) and Michael Sahlender (CELUM), get an even deeper insight into this successful project and ask your questions.


The Speakers:

Jürgen Mayer (Hoffmann Group), Sven Reinert (parsionate), Stefan Reinhardt (Informatica) and Peter Mielke (CELUM)

headshot of Juergen Mayer, Director Product Data Services at Hoffmann Groupheadshot of Sven Reinert, Informaticaheadshot of Sven Reinert, parsionateHeadshot of Peter Mielke

Jürgen Mayer, Director Product Data Services, has been with the Hoffmann Group since 2004. Initially, he was responsible for translation management and optimization in the print division. Soon, tasks in product data management were added. Today, as Director Product Data Services, Jürgen Mayer is responsible for the development and operation of PIM, DAM, and print. With a great passion for people, processes, and technologies, he and his team successfully develop this complex specialist area.

Sven Reinert has been serving customers in the DACH, Benelux and Nordics regions as an account manager at parsionate since 2016. As a specialist for PIM, MDM and Data Quality, he advises numerous large European companies in a practical and future-oriented manner. Through his positions in product management, sales and marketing at various IT technology service providers, such as Excelsis Business Technlogy AG and Adsigo AG, he has extensive experience in e-commerce, omnichannel and master data management.

Stefan Reinhardt leads the Product Management for MDM – Product 360 at Informatica and has been actively engaged shaping its roadmap and releases for 9 years now. In his role he is working on continuously advancing MDM – Product 360 to help deliver the most valuable product in the market to our customers around the globe.

Peter Mielke studied business administration focusing on international management and project management. He is guiding clients within the field of content and explicitly digital asset management for over 13 years and is heading CELUM’s sales operations in Northern Germany, the Nordic countries, the US and Canada.


Save Your Webinar Place!

Save the date and join our webinar on February 3, 2021 at 2 pm when Hofmann Group’s Director Product Data Services Jürgen Mayer talks about how the company combined product data and asset management – for maximum omnichannel success.

Webinar details:

Date: 3 February 2020 Time: 2 pm CET Online – Register for free


  • Welcome and short introduction
  • Insights by Jürgen Mayer – Use Case Hoffmann Group
  • Short panel discussion

You have no time on the above date? Then register to receive a recording of the webinar.

Step 1: Register
Click the „REGISTER NOW!“ button, fill in the short form and download the event to your calendar. You will receive a confirmation email with a unique link to the webinar.

Step 2: Participate
A couple of minutes before the webinar will begin simply click the link you have received via email to participate in the webinar.
We will send you an email reminder an hour earlier to make sure you won’t forget.

Step 3: Recording and feedback
After the webinar you will receive another email with a link for downloading the recorded webinar. You can also give us feedback and ask further questions.