State of Brand Management Tools 2024

Product Content Management made easy –
How to Stay on top of your Product assets and data

Find out what Product Content Management (PCM) actually is, why it makes sense to implement it. Learn how PCM helps to keep your product data consistent, your product assets in one place and everything connected to all your channels.

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What is Product Content Management?

In the rapidly evolving business world, embracing customer-centric strategies and mastering product content management are non-negotiable for success. CELUM offers a comprehensive solution that addresses the multifaceted challenges of modern economy — ensuring that companies can not only meet but exceed customer expectations with personalised, accurate, and engaging product presentations. 

Companies need to manage product information and content for thousands of products and they need to do it fast and without sacrificing customer experience or compliance with legal, brand, and copyright standards. This requires meticulous attention to detail, which can be prone to human error, especially when there are dependencies on other teams and team members and a complex technology ecosystem.

The challenge is to scale operations and optimise processes in the digital landscape, where agility and efficiency are key.

In this online session CELUM’s Chief Product Officer, Alessando Kurzidim and Bojan Bozic, Head of Client Services, will explain Product Content Management in detail and explain how you can profit from 

  • a centralised platform as the single source of truth for all multimedia product content
  • efficient collaboration, content creation, and approval
  • clear identification of essential, desirable, or optional content per product 
  • easy to create sales and channel self-service portals
  • valuable insights into content performance.


  • What is Product Content Management
  • Challenges and solutions
  • Live demonstration
  • Q&A session


Alessandro Kurzidim

Alessandro Kurzidim is an experienced developer of digital product solutions for both local SMEs and international corporations and now the Chief Product Officer at CELUM. In recent years, he has shifted his focus from topics such as content and influencer marketing, change management for B2B portals and e-commerce solutions to agile product development in the software-as-a-service environment. As CPO, Alessandro is responsible for the further development of all CELUM products and technologies.

Bojan Bozic, Head of Client Services at CELUM

Bojan Bozic

Bojan has 15 years of experience in the software industry and has worked in recruitment, eProcurement and marketing during this time. His work has focussed on consulting and, for some years now, leading management roles. He has also gained extensive experience in sales. As Head of Client Services at CELUM, he manages several customer facing units with the aim of generating excellent customer experiences.

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Streamlining content creation and management of assets, simplifying online proofing and collaboration, to facilitate a content exploration experience that wows your audiences.

Asset 20

A platform for global brands to manage their digital content, deliver omnichannel, personalised marketing strategies, and overcome complexity in product assets, audiences, integrations and more.

High-End Digital Asset Management

Specialised in mastering the complexity of assets, audiences, integrations and more.

Product Content Management

Centralise, connect, manage in bulk product assets.

Creative Content Collaboration

Give concise feedback. Create workflows. Collaborate efficiently.


100+ applications and extensions accessible via integrations.