CELUM at priint:day 2026
Sign up for the Event
22-23 April 2026
Stadthalle, Am Schloß Broich 2-4, 45479 Mülheim an der Ruhr, Germany
The 2026 priint:day conference will provide attendees with the best possible preparation to actively shape the future of product communication and omnichannel marketing!
The event is aimed at particularly at specialists and managers in the fields of marketing, product communication, sales and technology.
Fireside chat with ABUS
Thursday, 23 April 2026, at 11:55 AM in the Kammermusiksaal
Content Management Transformation at ABUS:
Meeting Requirements, Streamlining Processes, Bringing Systems Together
How does ABUS manage to deliver content efficiently on a global scale – while preparing for what comes next?
In this fireside chat, Torsten Mühlhoff, Marketing Controlling & Corporate Projects at ABUS, shares how the combination of DAM (CELUM), PIM integration and portals has created a central content foundation for both internal teams and external partners. Content is already structured and distributed seamlessly across multiple channels – with a clear perspective to extend this further, enabling direct catalogue production from the DAM via priint:suite. At the same time, ABUS continues to refine its data model, governance and rights management, while already addressing emerging topics such as AI and identity management.
Discover how ABUS is reducing complexity – and continuously evolving its content ecosystem.
Vortragende
Torsten Mühlhoff
After nearly 20 years in senior strategic IT roles at thyssenkrupp – where he was responsible for Enterprise Architecture, IT Demand Management and IT communications – Torsten Mühlhoff worked as a freelance consultant from 2014 to 2017, focusing on web and applications, media, as well as communication and editorial work.
Since 2017, he has been working in Brand and Corporate Communications at ABUS, covering a wide range of topics including marketing controlling, cross-functional project management, intranets, cloud-based email signatures, and digital asset management with CELUM, as well as occasional photo and video productions. He is also actively involved in initiatives related to company culture.
In his spare time, he plays the trumpet.
Stefanie Kehrer
As Partner Acquisition & Enablement Manager, Stefanie is responsible for expanding the CELUM partner ecosystem and fostering collaboration with both new and existing partners. Having held roles as Channel and Partner Business Manager in international IT security companies, she brings nearly 10 years of experience in working with sales and service partners. With this expertise, she supports partners in strategically expanding their CELUM-related portfolios. Guided by the principle “advantage through knowledge”, Stefanie places particular emphasis on open and proactive communication, ensuring that partners are always well informed and up to date.
Meet the CELUM Team
To make the most of your visit to priint:day 2026, we recommend booking a meeting in advance with Alexandra, Stefanie, Martin or Hannes. This way, you can take the time to discuss your topics, get your questions answered properly, or simply enjoy a coffee and a friendly chat.
Just click on “Book a meeting” and choose the time that suits you best.
Alexandra Vetrovsky-Brychta
Alexandra Vetrovsky-Brychta, Chief Growth Officer at CELUM, drives the company’s expansion and growth. With her expertise in SaaS, go-to-market strategies, and data-driven scaling, she knows exactly what makes modern digital marketing succeed.
Seize the opportunity to exchange ideas with Alexandra on trends, fresh growth opportunities, or how to elevate your content processes to the next level. An inspiring conversation is guaranteed!
Hannes Kollross
CELUM Account Manager Hannes has managed new projects in the D-A-CH region since 2023, bringing over ten years of experience in marketing and sales for collaboration software. He understands what it takes for teams to work efficiently and make optimal use of content.
Take the opportunity to discuss your current challenges and goals with Hannes – simply send him an e-mail to Hannes.Kollross@celum.com, call him on +4366480083158 or book directly by clicking the button below. 👇.
Stefanie Kehrer
As Partner Acquisition & Enablement Manager, Stefanie is responsible for expanding CELUM’s partner ecosystem and for working closely with both existing and new partners.
Book a meeting with Stefanie to learn more about the CELUM partner programme.
Martin Lutz-Haderer
Martin is a Senior Digital Media Solution Engineer at CELUM, working at the intersection of customer needs and product development. He supports international companies in optimising their content and media processes, particularly in the areas of image, document and video conversion. His focus is on translating real customer requirements into scalable, standardised solutions and actively contributing to the ongoing development of the product.
Get in touch with Martin – simply send him an email at martin.lutz-haderer@celum.com to arrange a meeting.
Register for the conference
The conference is organised by priint Group | WERK II Medien- und Informationsgesellschaft mbH. Please register exclusively via the official conference page, where you will also find full details on the agenda, programme, and participation fees.
CELUM is sponsoring priint:day and offers you a discount on your ticket.
Simply contact isabel.stingl@celum.com to receive your personal discount code before purchasing your ticket.
