State of Brand Management Tools 2024

CELUM at Rethink! MarTech Summit

Shaping the future of marketing technology today

18 – 20 June 2023
Maritim proArte Hotel Berlin, Friedrichstrasse 151, D-10117 Berlin

Top level networking meets concentrated competence: The Rethink! MarTech Summit is the decision-makers’ event for evaluating the latest marketing technologies, discussing strategies in the field of digital marketing and demonstrating approaches to solutions for current projects.

The conference offers numerous networking opportunities to engage in conversation with speakers, attendees and presenters. Engage in direct exchange with numerous personally invited executives from well-known companies and discuss best practices, trends, current projects and issues from your industry together or pave the way for long-term planning – this is what the Rethink! Marketing Technology Summit stands for.

Don't miss the CELUM Talk

Monday, 19.06.203 at 16:00 – Plenum

How global brands succeed by maintaining a consistent content supply chain

How does a leading agricultural machinery manufacturer with 23 product brands, around 300 product types and a wealth of variants manage to achieve global brand success? How do major sporting goods manufacturers use content in their e-commerce strategy? Discover the power of consistency and content supply chain in omnichannel brand management and e-commerce strategies. Christoph Zaiko, Head of Solution Delivery at CELUM, uses real-life customer examples to explain how successful international brands reach their stakeholders worldwide, maintain brand integrity and expand their reach across online and offline channels.

In this talk you will learn:

  • How you can build trust and strengthen customer loyalty through a consistent brand message and experience.
  • How to reach target groups across channels in a highly personalised way.
  • How strategic content in e-commerce strategies adds value for customers and enables an effective customer journey.

Christoph Zaiko

As Head of Solution Delivery at CELUM, Christoph Zaiko, together with his team of experienced consultants and MarTec experts, helps international customers and partners create unique product content experiences. Since 2011, Christoph has been advising renowned companies on the introduction, extension and integration of their CELUM solutions with a clear focus on User Experience.


Ziad Hussien and the CELUM team are looking forward to meeting you at the DAM Europe in London. If you would like to arrange a meeting with him in advance, please send an email with your proposed meeting date directly to Ziad ( . He will then get back to you. 

Ziad Hussien

Ziad Hussien is a seasoned Business Development Manager specializing in the UK and US markets. A distinguished alumnus of Ottawa University with a focus on Advertising and Public Relations, Ziad boasts a long track record of driving growth in software businesses, having honed his skills at renowned companies such as Xaleon, TeamViewer, Storyclash and now, CELUM. 

Sverre Losnedal-Øye

As Account Executive, Sverre Losnedal-Øye helps CELUM customers in the German-speaking market create a customized content supply chain that gives them the upper hand in today’s fast-paced digital environment. He ensures that users are put at the center of all digitization efforts to optimize their potential. With several years of sales experience in various industries, Sverre understands the different customer needs when it comes to enterprise digitization.


The Rethink! is organised by we.CONECT Global Leaders GmbH. Registration is therefore only possible via the official conference website. Please find all information about the conference schedule and programme as well as the costs for the participation there as well.  

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Streamlining content creation and management of assets, simplifying online proofing and collaboration, to facilitate a content exploration experience that wows your audiences.

Asset 20

A platform for global brands to manage their digital content, deliver omnichannel, personalised marketing strategies, and overcome complexity in product assets, audiences, integrations and more.

High-End Digital Asset Management

Specialised in mastering the complexity of assets, audiences, integrations and more.

Product Content Management

Centralise, connect, manage in bulk product assets.

Creative Content Collaboration

Give concise feedback. Create workflows. Collaborate efficiently.


100+ applications and extensions accessible via integrations.