Silhouette’s crystal-clear strategy for outstanding content distribution
Discover how the Silhouette Group transformed its content distribution strategy and the impressive results they achieved. Learn directly from the experts how you can also streamline your content distribution – with real-life examples how to best use CELUM Portals.
Watch the recording
What is it about?
In this webinar, Manuela Walchshofer-Mandl, IT Project Manager at Silhouette Group, and Steve Lourdesamy, Product Manager at CELUM, will share their success story.
They will explain why Silhouette use CELUM Portals to tackle global content and copyright management challenges and the results they’ve achieved. You will learn how the portals support the daily work of over 16,000 retailers worldwide, make processes more efficient, and deliver tailored content for different target audiences.
Additionally, Steve will showcase the latest features of the CELUM Portals in a live demo, showing you how to optimise your own content processes.
You can also read the Silhouette success story to learn more about the specific use case.Â
Why should I attend?
- Optimising Your Content Strategy:
Get actionable tips on how to make your content processes more efficient through tailored portals for sales teams and resellers, as well as automated copyright management. - Practical Insights:
Learn firsthand how Silhouette created a Single Source of Truth for product content by centralising all digital assets in CELUM, enabling efficient global content distribution and usage. - Exclusive Live Demo:
See the latest features of the CELUM Portals in action and discover how CELUM can take your content distribution to the next level – fast and easy, tailored to target groups, and always up do date. - Ask the Experts: Use the chance and aks Manuela and Steve your questins during the Q&A session.
Speakers
Manuela Walchshofer-Mandl
Manuela Walchshofer-Mandl has been with the Silhouette Group for over five years as an IT project manager for sales and marketing. In her role, she is also responsible for Digital Asset Management and works with internal stakeholders such as Brand Management, Customer Service and the Digital Business Unit to implement new features and services for the respective target groups. A high level of automation is her top priority to make the asset lifecycle, metadata and links to various peripheral systems measurable and maintainable.
Steve Lourdesamy
As Product Manager at CELUM, Steve is responsible for the further development of CELUM products. He began his journey in the software industry as a founder, exploring his passion for fast-paced, dynamic work environments. This led him to join tourradar as Technical Product Manager before moving to Adverity as Senior Consultant for Data Analytics. Along the way he gained experience in dealing with high growth and complexity which he draws from every day as Trainer at AustrianStartups and in his work at CELUM.
Silhouette Group​
Since 1964, the Silhouette Group has grown from a small start-up to the world market leader in the premium rimless eyewear segment. With its brands Silhouette, NEUBAU EYEWEAR and evil eye, the company stands for maximum precision, top quality and innovation. Silhouette International Schmied AG employs around 1,300 people worldwide and has 13 of its own international subsidiaries. Exports account for 95% of production. Its eyewear is available in over 100 countries.
