State of Brand Management Tools 2024

AI Autotagging

The AI Autotagging integration for the CELUM content supply chain management platform enables smart picture identification by AI for CELUM.
CELUM AI Autogagging

Automatic Tagging: Picture identification by AI directly in CELUM

The success of a DAM project depends on the quality of the data. Assets without tags prevent an efficient search and therefore a comfortable usage. However, manual tagging or indexing costs a lot of time, money, and resources. With the AI Autotagging, this is history for CELUM projects.

AI Autotagging identifies and tags individual assets or whole folder structures per mouse click. This allows employees to focus on more important activities, free up resources, and take an essential step toward a successful DAM project. The AI Autotagging is an extension and therefore quickly integrated. The solution can be operated both as SaaS or on-premise variant.

The integration is immediately applicable. Developed by comspace.


How many image assets do you have?
How many image assets are you adding monthly?
How many employees will be adding the assets in DAM?
Over what period?
How do you treat new assets?
What could employees do instead?
If you have the answers to these questions, you will clearly see the arguments for the automatic tagging.

In addition, the CELUM Autotagger pays back even more, the greater the amount or growth rate of the assets is.


Many companies have specific images, for example of their own products. The out of the box AI Autotagging may distinguish a swan from a sailing ship or a car from a house, but not distinguish a cappuccino from a latte macchiato. With specific training routines, the algorithms can get to know your products and include them in the autotagging. All that is needed are enough training images and of course visual differences between the products.

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Matching keywords in seconds thanks to AI tagging

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Improved search performance through matching tags


Machine Learning: adaptive AI for special motives

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Autotagging in multiple languages simultaneously

See how CELUM seamlessly works with AI Autotagging.

Streamlining content creation and management of assets, simplifying online proofing and collaboration, to facilitate a content exploration experience that wows your audiences.

Asset 20

A platform for global brands to manage their digital content, deliver omnichannel, personalised marketing strategies, and overcome complexity in product assets, audiences, integrations and more.

High-End Digital Asset Management

Specialised in mastering the complexity of assets, audiences, integrations and more.

Product Content Management

Centralise, connect, manage in bulk product assets.

Creative Content Collaboration

Give concise feedback. Create workflows. Collaborate efficiently.


100+ applications and extensions accessible via integrations.