
When digital media assets need to be shared across company lines and in different formats, data management becomes time consuming and expensive. Digital Asset Management (DAM) simplifies the process, helping you to download, sort, track, rename, group, archive, optimize, convert, and back up your company’s data. Digital content can be accessed, edited, and distributed by anyone authorized to view and use the data from any workstation or mobile device, so long as an Internet connection is available.
Digital content exists in dozens of different file formats. For instance, when working with images, the original file might be a big, Photoshop, Illustrator or Quark Xpress file. In order to print, you will need a PDF; the Web requires a small PNG file, and for internal use, a mid-sized JPEG. celum’s DAM software provides an editable image in your preferred format.
Users can access their content through a secure DAM server. To maintain content control, guest users are provided with a PIN code to access singular or group files, which can be set to expire on a given date.
celum solution: Product Management & Documentation
The key features of digital asset management simplify the often frustrating search process. All files are stored with metadata, for example title, copyright, bit rate or duration. Whereas a basic search on your desktop computer may be limited to filenames, with celum’s DAM software you can search by taxonomic vocabulary, asset application, or even perform a Boolean index search, which searches through an asset’s entire metadata. All search results are displayed in a thumbnail, preview format, so you can even look up a specific page or slide from a document or presentation.
celum’s DAM software is deeply integrated into your computer’s desktop, boosting work efficiency. You can easily transfer texts, images, or even video clips straight from the DAM server to your office documents or graphic designs.
celum solution: Brand Management
Most DAM solutions offer an integration of video and presentation content. However celum’s DAM software goes a step further, offering the possibility of online editing. Without the help of an outside video agency, you can manage the production process of videos and PowerPoint presentations.
celum solution: Video & Presentation
Even though new versions of edited documents are uploaded, the original documents will never be lost. With each new upload, Celum’s DAM creates a new, separate version. Additionally, you have the possibility of working together with co-workers and partners on the same document.
celum solution: Communication & Creative Process
celum’s DAM software gives you the ability to set up “thin clients.” That means users need less software on their desktop computer, and system administrators can look forward to easier maintenance updates.
Digital Asset Management means less demand for external media agencies, complete control of your marketing materials, quicker project turnaround, optimal print, web, and video quality, and the elimination of repetitive tasks, allowing you to focus on the more important things.
Once you experience the control and security that Digital Asset Management provides, you will find yourself in a growing population the world over—DAM happy.
| File | Size | Type | Date |
|---|---|---|---|
| What is Digital Asset Management | 823 KB | 04/26/11 |