Brand Management
make brands understood and thrive
Consistency is king when it comes to managing brands across multiple channels. Allow brands to flourish by giving each stakeholder their own personalised entry into the world of your brands, with the full ability to use brand features consistently.
Why do you need CELUM Brand Management?
Problem
Did you know that it takes 5-7 impressions for someone to recognise your brand? Even small inconsistencies can reset this. Managing consistent brand communication across all channels is a challenge, but without it, no one will understand and connect with your brand.
Solution
Centrally manage branding features such as logo, colours, visuals as well as feedback and approval workflows. Enable everyone to use branding features correctly. This ensures that your brand is consistently implemented and becomes an asset in itself.
Brand Asset Management
Centrally manage thousands of brand assets to make it easier for all stakeholders to understand brands.
Benefit from a uniquely powerful brand content management backend that minimises the manual effort required to manage brand assets and metadata.
Brand Guidelines
Easily create self-service portals for all brand-related content and information to explain how to use the brand and what it does.
Share brand information with selected audiences and ensure that internal and external users have all brand information and assets at their fingertips in the most convenient way.
Press and Media Self Service Portals
Making PR and press content available, shareable and trackable has never been easier.
Create stunning and embeddable content galleries and full self-service press centres in just a few clicks.
Control access and target specific professional audiences or the general public.
Content Collaboration
What do you need to create on-brand content with ease? Obviously an easy to use visual review and approval system as well as a briefing system for agencies and other external partners.
CELUM offers Kanban-based task management and tactical work management to complement complex project management tools.
With full control and compliance, it is also the only content sharing system brands will ever need.
Brand Templates
Empower employees and other stakeholders to create their own branded content based on pre-defined templates.
Delegate content creation while maintaining full brand control, by defining what changes others can make to brand assets such as business cards, online banners and more, across any social, digital or print channel.
SPOTLIGHT
Intuitive Page Builder
Choose from pre-designed themes that represent your brand. Start building your page layout with simple elements and customise your portal to suite your needs.
Seamless Integrations
Break up content silos with industry-leading integrations. Collect brand content from and distribute to any software needed – from creative tools, to social media or CMS.
Performance Insights
Leverage analytics to identify top-performing brand content, understand the audience and make strategic adjustments to better meet your brand goals.
See CELUM in Action
Learn more what CELUM can do for you. Take a deeper dive into the features and get answers to all your questions.
What our customers say about us
“With CELUM Product Content Management, we have a central platform for all product-related content. This allows us to create high-quality product catalogues, which serve as the basis for our online presence.“
“With the NovaUI, CELUM has achieved a great success, especially in the area of usability. Acceptance among both editors and users is high.”
Thanks to the integration of CELUM, a central content hub for the RM Group was established across company boundaries and our content supply chain was optimized.
“Thanks to CELUM, we could save time and money by optimizing the usage of assets across the content lifecycle. We have a clear overview and employees love how easy it is!”
With CELUM as our all-round service platform for digital data, we serve our stakeholders optimally far beyond the normal scope and always have the time-limited copyrights automatically in view.
With CELUM and SharePoint, we can easily manage the digital assets of our diverse, highly technical products without starting a digital fire.
With CELUM it’s possible to uncover and access hidden content treasures for research, teaching as well as public enjoyment of our heritage.
