Challenge
Empower Sales Teams and Customers
With CELUM, the asset your sales team needs is just a click away – and your customers have one place for technical documentation. On top of that, your marketing team gets a front-row seat to understand what content is essential for front-line staff to convert leads into customers.
The Challenge
Are you struggling to get the right regional or localised content to your global sales force – your own or your partners’? You struggle to provide them with adapted content in a timely manner, and you have to dampen their enthusiasm to step in when “local marketing content production” rolls over your brand.
Whether your complex products are subject to frequent change or you are embracing mass customisation, you spend too much time and money printing manuals that are out of date as soon as they come off the press.
Our Solution
The right content instead of a lot of content
Each region, category or sales team gets its own portal. Create beautiful, intuitive download areas on any of your websites and understand what works and what doesn’t across platforms.
Brand-safe distributed content adaptations
New European legislation finally allows all-digital product documentation – but only in file form*
Adopt a PDF workflow and file-to-product relationship and understand for which products your customers frequently seek documentation.
*The EU Regulation in Detail – EU Machinery Regulation 2023/1230:
The EU Machinery Regulation will come into effect on 20 January 2027. It entered into force in all member countries on 19 July 2023, twenty days after its publication in the Official Journal of the European Union.
The delivery of the operating instructions in digital form is permitted. At the customer’s request, the manufacturer must provide the operating instructions in paper form. The EU Declaration of Conformity may likewise be provided in digital form. Incomplete machines may be delivered with a digital assembly manual as well as a digital installation declaration.
See CELUM in Action
Learn more what CELUM can do for you. Take a deeper dive into the features and get answers to all your questions.
what our customers say about us
The direct and cooperative partnership with CELUM has helped us to digitalize our processes even further. In doing so, we could greatly increase employee satisfaction and significantly improve our time-to-market.
“With CELUM Product Content Management, we have a central platform for all product-related content. This allows us to create high-quality product catalogues, which serve as the basis for our online presence.“
CELUM is our web-based single source of truth, and with its APIs we were able to build realtime automated integrations into other Sartorius platforms like our website sartorius.com, our eShop and the PIM system.
