You have created an almost perfect newsletter, the only thing missing is the picture for your header. No need to worry, because you already chose and edited the image two weeks ago. You navigate to your folder where you save all your newsletter material – but you can’t find the header.
Where is it?
After searching your whole computer you are close to banging your head against the wall. Then you finally find the image you were looking for so desperately. You open it and immediately freeze again – what you are staring at is the unedited, old version of the picture. Can you relate to this feeling? Has anything similar happened to you, too?
The answer to this problem is DIGITAL ASSET MANAGEMENT – so let us take a closer look.
What is Digital Asset Management?
Digital Asset Management (DAM) is a software that enables enterprises to manage their digital content intuitively. Assets can easily be stored, organized, compared and distributed. Digital Asset Management enables you to work time and cost-efficient.
Let’s take a look at the top 7 reasons why you should go for Digital Asset Management
1. Integration wins
One of the most important advantages of a digital asset management system is the integration of a wide variety of applications. Whether it is Social Media, CMS, PIM, or cloud storage – one thing is for sure: all the information you need is centrally stored and can be displayed on different channels without media interruption. Isn’t that totally WOW?
2. Farewell Data Silos
You can imagine DAM as your company’s personal content hub. A digital asset management system is a centrally organized platform that will enable you to find what you are really looking for. No need to save your assets in 10 different solution variations. Isolation of information is finally stopped with DAM as a content hub.
3. Tag it like it’s hot
For you to find your assets in the easiest way possible, DAM systems enable tagging. Tagging means you can assign keywords to your images, videos or audio files. Those keywords allow you to look for and find your assets intuitively.
4. Image Management – done right
Do you regularly spend more than a few minutes looking for the correct version of an image? Then it is time for you to take a closer look at how you can organize your image database with digital asset management. The central structure enables everyone to not only look for but also locate the desired file within only a few seconds. Next time you are on vacation, there will be no desperate calls from your colleagues looking for that one particular image.
5. Sharing is caring
No need to send huge files via mail that will make your inbox explode. A digital asset management system allows you to share your files with a simple link. This link is secure and can easily be accessed by the recipient. 1,2,3 – download completed!
6. Reuse your valuable content
Everyone knows that producing high-quality content is a time-consuming task. If you really want to boost your profitability, you should establish a process on how to reuse your valuable content. Why would you increase your workload if you could efficiently reuse your digital assets? Try digital asset management!
7. Rights management for beginners
In big corporations, there are always a huge number of people involved in every single project. Overseeing the user rights of assets that are used in those projects (as they often involve the use of many different tools) is a time-consuming task. With DAM you can easily assign different roles to control who has what level of access to assets. Furthermore, license agreements are managed through digital asset management – a secure process that prevents potential legal costs due to infringement.