State of Brand Management Tools 2024


Hall 1, Booth 19

29 and 30 June 2022
ESTREL Congress Center
Sonnenallee 225, D-12057 Berlin

In June, the K5 returns and also celebrates a special birthday!
Together with our partner novomind, CELUM will be attending the 10th edition of the conference at the ESTEREL in Berlin, where the big players in the e-commerce industry meet on June 29 and 30. We are looking forward to an event full of inspiration, insights and exchange.

About the Conference

The largest strategy and growth conference in the retail industry in the DACH region, the K5 FUTURE RETAIL CONFERENCE, guarantees top speakers from the industry, inspiration for e-commerce enthusiasts and your business, brilliant networking opportunities, a huge exhibitor area and, of course, a brilliant party.

In 2022, the K5 app will offer a new meeting function that will allow you to make appointments in advance with the people you want to talk to.

Conference Key Topics

  • D2C
  • Metaverse


  • Quick Commerce
  • Multichannel

Let's meet!

Moritz Holtmann and Alexander Hellwig are looking forward to meeting you at K5 in Berlin. If you would like to arrange a meeting with them in advance, please send an email with your appointment proposal directly to Moritz ( or Alexander ( They will then get in touch with you.

Or just drop by in hall 1 at booth 19 (novomind) – we are looking forward to your visit!


Moritz Holtmann

Moritz Holtmann has been responsible for CELUM’s business development in Europe as Business Development Manager since 2020. He has more than 10 years of expertise in marketing and sales in the IT and software industry.

Moritz is an IT systems specialist and studied business administration and business psychology. Before joining CELUM, Moritz held various positions at leading companies such as e-Spirit AG, Intentive GmbH, credative GmbH and – an IBM company.

Moritz Holtmann - Mann mit Brille in gestreiftem Poloshirt

Alexander Hellwig

In his role as Team Lead Corporate Accounts, Alexander Hellwig is responsible for the development of new customer business at CELUM. He personally looks after the German-speaking market.

His focus is not only on the topics of digitization and integration, but also on building partnerships with the aim of solving his customers’ requirements.

Alexander has a longstanding sales background and combines this with his experience from consulting medium-sized companies and corporations on digitization.

Join the conference

The professional conference is organized by K5 GmbH. Therefore, you can register via the official conference website. All information about the conference schedule and the costs for participation can also be found there. 

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