webXpert Conference 2023


22 and 23 November 2023
Unperfekthaus, Friedrich-Ebert-Strasse 18-20, 45127 Essen, Germany

webXpert 2023 in Essen’s Unperfekthaus promises two exciting days for developers, consultants and users in the field of “Digital Experience Platforms”!

The agenda highlights:
The conference will cover the practical use of AI and present best practices. In addition to the keynotes in the plenary forum, specific break-out sessions of the user groups offer a dialogue with the individual providers.

Of course, there will also be plenty of networking, delicious food and drinks. A special networking event with an evening dinner on the first day will allow you to exchange ideas and make or renew contacts.

CELUM Usergroup Track

Dialogue with CELUM

In his “Exclusive Insights”, CELUM CEO Michael Kräftner gives an insight into the most important marketing and e-commerce trends in 2024. He also explains how CELUM can contribute to a company’s success in key areas such as brand activation and digital shelf optimisation.

In his session, CPO Alessandro Kurzidim will explain all the important aspects of product development. He will present the latest functionalities and features and also take a look into the future. In an exclusive presentation of the product roadmap, you will learn all about the next releases and how CELUM users will benefit from them.

In the subsequent discussion round, the CELUM team is looking forward to an interesting exchange with all conference participants.

Michael J. Kräftner

During his first year at University of Applied Sciences Upper Austria in the department of Media Technology- and Design, Michael co-founded his first company. Which happened to be one of Austria’s first internet agencies.

The founding of the agency was followed by the formation of CELUM in 2004, a company that now has nearly 130 employees in offices all over Europe. Being the prototype of a bootstrapping scale-up and headquartered in Linz, Austria, CELUM is the leading innovator of Content Supply Chain Management and Digital Asset Management (DAM) spaces.

Michael is a recognized expert in the fields of digital product experiences and new work. He is an active investor in the Austrian startup sector. He is active in Austrian politics and engaged in public policy topics like gender equity and sustainability. . Michael is an avid sailor and private pilot. He is married, has three children, and lives in Vienna, Austria.

Alessandro Kurzidim

Alessandro Kurzidim is an experienced developer of digital product solutions for both local SMEs and international corporations. After working at styria digital one and ecx.io – an IBM company – he is now the Chief Product Officer at CELUM. In recent years, he has shifted his focus from topics such as content and influencer marketing, change management for B2B portals and e-commerce solutions to agile product development in the software-as-a-service environment.

As CPO, Alessandro is responsible for the further development of all CELUM products and technologies.


The webXpert-Conference is organised by Open Text Web Solutions Usergroup e.V. (OWUG) in cooperation with other independent user associations. Registration is via the official conference page and NOT via CELUM. All information on the programme and costs can also be found there.

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