Industry

Retail

How CELUM DAM gives retail leaders’ products the edge over the competition on any digital storefront

The single source of truth for all product AND campaign content - at scale

Fill the void between ERP/PIM and all your content-savvy processes, applications, and people. Regardless of how many systems or users need to be connected – with CELUM, it will never be too many.

create and approve product content faster than ever

Is it impossible to efficiently involve 50 people in approving one single leaflet? Think again! With CELUM category managers, marketers, product managers and legal teams can all provide feedback and approval on the record – at scale.

Design product content buckets to streamline consumer experience

Make sure that all products in a category are presented in the same way to avoid customer confusion, and see at a glance what content each type of product needs to be complete and what the current status is – oh, and it is great to have certificates and other regulatory content attached to your products as well.

Merge brand and product into a winning team like never before

In a world of fierce competition ‘brand’ can give ‘product’ the decisive edge. Use CELUM to have product, brand and campaign content in place and make it accessible to all audiences in the best way possible – with less effort than ever before.

Example

Business Case – A Multinational Grocery Chain

A large multinational grocery chain is having thousands of products on stock, with hundreds of thousands of pieces of product content – from images and how-to videos to technical documentation for non-food products. Every two weeks, they rotate their non-food special offers, with particular emphasis on seasonal product launches, such as gardening or barbecue season.

Category managers make ad hoc decisions based on real-time stock data, determining which products to sell off in which markets at what prices. This requires extremely fast decision-making processes involving multiple stakeholders – especially for the creation of their bi-weekly promotional leaflets.

The measurable impact

0 %

time saved on content creation

0 %

reduction in content creation costs through more effective briefings

0 %

savings on implementation costs for related, connected systems such as PIM, CRM, or SRM

Related products

High-End Digital Asset Management

Organise, enrich and deliver digital assets in the most demanding scenarios.

Review, Approval & Workflow

One central, easy-to-use way to visually comment, review and approve any type of content.

Product Content Studio

Accelerate product time-to-market while ensuring content remains compliant and delivers maximum impact.

Insights & Analytics

Understand audience behaviour and content performance through data-driven insights.

Application Integrations

Centrally governed content everywhere - CELUM as the centrepiece of your content ecosystem.

what our customers say about us

The direct and cooperative partnership with CELUM has helped us to digitalize our processes even further. In doing so, we could greatly increase employee satisfaction and significantly improve our time-to-market.

Dominik Wollenschein

Senior Consultant, Architecture Management

“With CELUM Product Content Management, we have a central platform for all product-related content. This allows us to create high-quality product catalogues, which serve as the basis for our online presence.“

Christoph Keller

Corporate Program & Project Manager

CELUM is our web-based single source of truth, and with its APIs we were able to build realtime automated integrations into other Sartorius platforms like our website sartorius.com, our eShop and the PIM system.