With the explosion of content and data, businesses are increasingly relying on a Digital Asset Management system to manage files. We compare the 10 best DAM tools on the market to help you make the right choice. If you are new to the topic, you might also want to check out our article on Digital Asset Management: What is it and why you need it.
CELUM
HQ: Linz
Founded: 1999
Customers: CELUM is proud to count world-renowned brands, such as BAUHAUS, Magenta Telekom (T-Mobile Austria GmbH), Outfront Advertising, HiPP, Essity, Redcare Pharmacy and Sartorius among its customers.
Website: celum.com
Overview: Large organisations need to communicate their brands and products in compelling stories. Our cloud-based enterprise SaaS platformen ables them to create these stories, manage them at scale and present them in a stunning way.
The CELUM European High-End Digital Asset Management offers:
- The only High-End DAM for the most DEMANDING SCENARIOS in retail and manufacturing.
- The only Brand Management solution built specifically for MULTIBRANDS and manufacturing.
Features:
- High-End Digital Asset Management
- Review, Approval & Workflow
- Tailored Audience Frontends
- Content Templates
- Product Content Studio
- CELUM AI
- Insights & Analytics
- Application Integrations
Pricing: CELUM scales effortlessly with our customers’ needs. But too often, we’re the cavalry, called in when others can’t keep up. So make the smart choice: choose CELUM, no matter where you are in your content strategy journey.
Integrations: Adobe Suite, Sharepoint, SAP, WordPress, Drupal, Typo3, Sitecore, Hootsuite, inRiver, Salesforce, Primcore and more.
pIXX.io
HQ: Mühldorf am Inn
Founded: 2015
Customers: Small, medium-sized and large companies and agencies. Over 1,600 customers from various industries rely on pixx.io, including Meggle, Liqui Moly, Schneider Schreibgeräte and Flyer Bikes.
Website: pixx.io
Overview: pixx.io is a comprehensive solution for DAM in companies of different sizes – with full power for admins & heavy users and an intuitive interface and easy usability for guest users and external users. Customers organise their media data in one place and structure it using powerful search and filters, individual metadata and collections. The DAM tool offers brand-compliant sharing, licence management, granular authorisations and fast approval processes. Thanks to integration via native plugins and the API, a smooth media workflow is also guaranteed across various third-party systems such as PIM or CMS.
Features:
- Secure administration & access management: user administration with individual roles & rights concept (incl. single sign-on)
- Licence management for the administration and secure use of copyright-protected files
- Workflow automation & process optimisation: from content creation to release to targeted distribution
- Brand-compliant provision via media portals: for consuming target groups such as retailers, partners, press or internal departments incl. access protection and customised branding
- > 600 integrations & plugins e.g. Adobe, MS Office 365, Canva, WordPress …
- Customisable to corporate identity – branding and company compliance
Pricing: Transparent and flexible packages that make it easy for small companies to get started and grow in a scalable manner. Customised offers for companies with special requirements.
Integrations: Adobe InDesign, Photoshop, Canva, WordPress, Typo3, shopify, akeneo, Microsoft PowerPoint, Word und viele mehr.
Adobe Experience Cloud
HQ: San Jose, California, U.S.
Founded: 1982
Customers: Various brands including John Lewis and Telecom Italia.
Website: adobe.com
Overview: Adobe Experience Manager is an integrated, scalable hub which aims to access and manage digital assets to deliver relevant, consistent, and dynamic experiences to any device and channel.
Features:
- AI-tagging
- automated workflows
- rich media delivery
Pricing: Available upon request. According to their website, they have various options available depending on company size.
Integrations: Adobe Creative Cloud
Aprimo
HQ: Chicago, U.S.
Founded: 1998
Customers: Various brands including Red Hat, Ubisoft, SOS Children’s Villages and Meyer Corporation.
Website: aprimo.com
Overview: The Aprimo DAM platform is a scalable and central repository that enables businesses to manage images, videos, media files, text documents and other file types.
Features:
- AI-driven auto-tagging
- flexible metadata
- role-based permissions
Pricing: Subscription pricing model for businesses or individual departments. Pricing is available upon request and depends on your location and the number of users.
Integrations: Aprimo Connect makes it possible to integrate Aprimo DAM into your content management system ecosystem.
Bynder
HQ: Netherlands
Founded: 2013
Customers: Siemens Healthineers, Klarna, Nautilus, Nordea, DPDgroup, and many more.
Website: bynder.com
Overview: Bynder offers solutions to manage digital assets, brand guidelines, creative workflow, video creation and brand templates. The integrated analytics tool provides valid data about the stored assets.
Features:
- Search function
- file previews
- version control
- permission-based access
Pricing: Available upon request. According to their website, pricing depends on the number of users, amount of storage, and the modules you need.
Integrations: For CMS: WordPress, Drupal, Magnolia, Sitecore; For PIM: inRiver and Salsify; For stock images: Getty Images and Shutterstock; For social media: HootSuite
Widen Enterprises
HQ: Wisconsin, U.S.
HQ of parental company Acquia: Bosten, U.S.
Founded: 1948
Customers: Over 660 organizations in 175 countries, ranging from Fortune 100 to universities.
Website: widen.com
Overview: Widen describes themselves as a centralized foundation for the entire content lifecycle. Their comprehensive digital asset management solution enables you to find and share image, video, audio, and creative files, convert file formats and measure asset performance with content analytics.
Features:
- Auto-tagging
- version control
- rights management
- permission-based access
- asset analytics
Pricing: Not available on their website. According to FinancesOnline, Widen offers a single enterprise pricing subscription priced at $20,000 per year.
Integrations: Various Widen-supported and partner-developed integrations including Box, Dropbox, Sharepoint, Drupal, WordPress, Hootsuite, and Trello.
Pixelboxx
HQ: Dortmund, Germany
Founded: 1999
Customers: Mainly public institutions and organizations in Germany and other European countries.
Website: pixelboxx.com
Overview: Pixelboxx is a web-based digital asset management solution that can be used to manage media content like images, graphics, PDF files, audio, video, office files and presentations.
Features:
- Faceted search
- image search
- access control auto-tagging
Pricing: Available upon request.
Integrations: You can use the REST-API to connect Pixelboxx DAM with online shops, content management systems, PIM and print solutions.
Picturepark
HQ: Aarau, Switzerland
Founded: 2000
Customers: Organizations in Manufacturing, Architecture, Higher Education, Agency Services, Museums and the Non-Profit sector.
Website: picturepark.com
Overview: Picturepark describes their content hub as a complete, current and centralized record of any type of information at any time. You can use it to manage any kind of content including images, videos, documents and product data.
Features:
- Search function
- multiple edits
- permission-based access
Pricing: Three subscription plans: standard, premium and enterprise starting at €430 per month.
Integrations: Dropbox, Adobe, Sharepoint, Sitecore, WordPress and more.
Censhare
HQ: Munich, Germany
Founded: 2001
Customers: Over 150 companies including Lufthansa, Allianz and BMW.
Website: censhare.com
Overview: The censhare universal content management platform is a centralized repository for all types of digital marketing content used for marketing purposes. It comes bundled with a DAM solution, but you can also add Product Information Management (PIM) or Content Management (CMS).
Features:
- Search function
- flexible tagging
- bulk upload
- duplicate checks
Pricing: Not available on their website, however, according to Capterra, censhare pricing starts at $1000 per month.
Integrations: Limited information available.
pics.io
HQ: USA
Founded: 2012
Customers: Mainly individuals, freelancers, small teams and agencies.
Website: pics.io
Overview: A cost-effective DAM solution that uses Google Drive and Amazon S3 to store your files and offers some additional functionalities such as version control, collaboration tools and metadata search.
Features:
- Permission-based access
- analytics
- versioning
Pricing: Starting with free pay-as-you-go versions, pics.io offers affordable options for businesses and individuals on a budget.
Integrations: Google Drive, Zapier, Slack.
Fotoware
HQ: Oslo, Norway
Founded: 1997
Customers: 4,000 customers in a wide range of industries.
Website: fotoware.com
Overview: FotoWare’s media bank enables you to find, share and reuse images, graphics and videos more efficiently. With both on-premise and cloud-based solutions, FotoWare aims to help companies optimize their brand management.
Features:
- Rights management
- rule-based file management processes
- access control
- customizable user interface
Pricing: Pricing starts at €74 per month for one main user. Their most popular “professional” option costs €1,420 per month. Enterprise pricing is available on request.
Integrations: Adobe, Microsoft Office, WordPress.
To sum up, what makes a good DAM system?
A Digital Asset Management (DAM) solution helps you to optimize your content marketing, brand management and sales enablement by ensuring teams can access the images, videos, and campaign materials they need.
Your exact criteria will depend on your requirements but, typically, important aspects you need to consider include:
Asset types. Can the DAM tool handle all the formats you need, including images and video?
Ease of use. Are the workflows processes intuitive?
Scalability. Can the DAM tool manage the volume of files your business is using?
Security. Will your company files be safe?
For more details about the selection process, we summarized the five most crucial steps for finding the best digital asset management vendor for your specific use case.
Why CELUM is the best DAM system
Businesses typically choose CELUM when they need a central source of truth for all their content across different locations and marketing channels. Scalability and flexible pricing options make CELUM a popular choice for SMBs and enterprises alike. The range of out-of-the-box integrations makes it easy to integrate CELUM DAM with your existing tech stack.
However, you don’t need to take our word for it. Read about how CLAAS, the European market leader in combine harvesters, partnered with CELUM to streamline their creative processes and reduced their production costs by 66%.
Are you interested in learning more about the best DAM tool for your business? Get advice
from our team of DAM experts on the right DAM tool to suit your needs.
