The Three Horsemen of Content Management
Why the AI Act, accessibility and copyright are turning content compliance into a company-wide responsibility Content is created faster, in more variations and for more channels than ever before. Generative AI is accelerating this trend even further. At the same time, organisations face growing demands: they must not only know which content they publish, but […]
DAM Integrations: The 6 Most Important Connections
Imagine your team reclaiming a third of its working time. That’s exactly what happens when you eliminate the “swivel-chair effect” – the constant manual switching between CMS platforms, social media tools and file servers. The solution is not yet another isolated software tool, but intelligent connectivity. Strategic DAM integrations transform your Digital Asset Management platform […]
PIM & DAM Systems for Enterprises: The Architecture of the Content Supply Chain 2026
Product data and digital assets are growing faster than the systems designed to manage them. Which PIM and DAM combinations prove themselves in enterprise environments – and what really matters when selecting them? Table of Contents What Should Enterprises Consider When Combining PIM and DAM? Simply purchasing two high-end systems does not guarantee success. The […]
How Magenta Telekom is using CELUM to the benefit of its brand
Discover what strategic brand management is. Learn what does it mean to manage the brand strategically.
Content Experience: Everything a Brand Needs to Know
Content marketing used to be (relatively) simple: You educated potential customers through various types of content. They, in turn, repaid you by becoming more interested in your brand and products and, eventually, choosing you over the competition. Unfortunately, that’s no longer the case. Naturally, the principles of marketing with content have remained the same. However, […]
What is Strategic Brand Management?
Discover what strategic brand management is. Learn what does it mean to manage the brand strategically.
What is Brand Governance & Why Is It Important
Discover what brand governance is. Learn why your organisation must utilise brand governance and brand control.
What is Brand Management: Definition, Strategies, and Examples
Discover what is brand management. Learn and understand the concept of brand management, the strategies involved, and see examples of brand management.
Content Marketing Management: The Complete Guide to Managing Content Projects
Cliche as it may sound, it’s true – Content is the most effective digital marketing strategy today. In fact, 71% of marketers admit that content marketing is even more important to them than last year. But effective as content marketing is, it’s also enormously challenging to do. Creating even the smallest content asset requires handling […]
Want to Tell Whether Your Content is Working? Check Out Insights for Portals
No brand today could grow without content. We certainly understand that, and continuously optimise our platform to help you make content work. For example, we’ve created CELUM Portals to help you showcase relevant content to specific target groups. With Portals, you are in complete control over how those people encounter your brand’s content assets. But […]
