Cliche as it may sound, it’s true – Content is the most effective digital marketing strategy today. In fact, 71% of marketers admit that content marketing is even more important to them than last year. But effective as content marketing is, it’s also enormously challenging to do. Creating even the smallest content asset requires handling […]
No brand today could grow without content. We certainly understand that, and continuously optimise our platform to help you make content work. For example, we’ve created CELUM Portals to help you showcase relevant content to specific target groups. With Portals, you are in complete control over how those people encounter your brand’s content assets. But […]
Is managing product documentation in your store starting to feel like that nightmare from which you just can’t wake up? Table of Contents Yes, you try to make it work. You keep detailed notes about what manual or product leaflet you’ve uploaded to the CMS. You use clever (but unfortunately very user unfriendly) filenames to […]
It’s a fact – Today’s marketing is pretty much all about content. It really doesn’t matter what strategy or channel your brand focuses on, right now. To do it well, you need to create more content. I’m sure you’ll agree with my emphasis on the word “more.” Much of your team’s work is about creating […]
Tighten the bond between your product and its technical and marketing content. Make your products stand out on the digital shelf.
Discover the ins and outs of a typical marketing strategy for a manufacturing business. Learn how to market a manufacturing company.
With CELUM Portals, you easily showcase content to specific target groups to optimise their encounter with your brand. Be it colleagues, vendors, partners, or direct to the customer, you will wow them with an exceptional content exploration experience.
Discover how manufacturing companies use digital management systems to manage production. Learn what DAM for manufacturing is.
Discover how digital asset management assists in improving and providing incredible customer experience. Tips on using DAM for CX.
With so much content being published each day, brands have to find new ways to attract customers’ attention, and one such way is to personalise content marketing assets. In this guide, you’ll see various approaches to personalising content marketing (with examples to help you understand how they work.) And we’ll also show you how a […]