Category: Content Supply Chain

CELUM Portals: Excite Your Audience

With CELUM Portals, you easily showcase content to specific target groups to optimise their encounter with your brand. Be it colleagues, vendors, partners, or direct to the customer, you will wow them with an exceptional content exploration experience.

Personalising Marketing Assets with a Proven Content Supply Chain

With so much content being published each day, brands have to find new ways to attract customers’ attention, and one such way is to personalise content marketing assets. In this guide, you’ll see various approaches to personalising content marketing (with examples to help you understand how they work.) And we’ll also show you how a […]

How to Match Up to Your Audience’s Content Expectations

Consumers aren’t just expecting a seamless, holistic, omnichannel marketing strategy. They want personalised content tailored to their needs and interests. Marketers who can manage that are going to get the results they want in today’s market.   Table of Contents It’s amazing how much the requirements for marketers have changed since the digital age. Relaxed meetings […]