CELUMIUM 2021 Summer Edition Recordings

CELUMIUM SUMMER Edition - the CELUM onsite event in Linz in September 2021

We did it! The CELUMIUM 2021 took place as a hybrid event – on-site in our campus in Linz and as an online conference. 

With insightful sessions from customers such as Transa Backpacking, Bauhaus, and GROHE, expert keynotes by Markus Petzl and Prof. Dr. Rainer Fuchs, and deep-dive masterclasses, the conference was a huge success! 

We’d like thank all of our speakers for their contribution, our on-site guests for making the “real” conference the great experience it turned out to be, and our remote guests for taking the time to join us online! 

If you missed a session or could not attend the conference at all – no problem. We recorded all the keynotes and are happy to share them with you here on our website. 

watch the CONFERENCE

The CELUMIUM 2021 was all about establishing powerful content supply chains! Learn how to best leverage visual product content for creating immersive digital experiences that help you to stand out from your competition! 

  • Make. Content. Work. – Michael J. Kräftner (CELUM)
  • Value creation by leveraging product related data and assets. – Prof. Dr. Rainer Fuchs (ZHAW) & Michael Meier (Transa Backpacking)
  • Disruptive Innovation in Challenging Times. – Markus Petzl (disruptive – beyond your strategy)
  • Elevator Pitches #1 from our partners
  • Future.Content.Work – Horst Huber (Werk II)
  • One. DAM. – Efficiently maintain and provide media assets for BAUHAUS online shops globally with CELUM – Markus Hartmann (BAHAG AG / BAUHAUS)
  • Elevator Pitches #2 from our partners
  • Journey to a global Marketing & Distribution Hub – Oliver Häuser (DAM United)
  • Content. Work. Done. – Filling your CELUM with great stuff from everywhere. – Alexander Karst (Die Bildbeschaffer)
  • Content & the Experience “Endgame” – Peter Lehre (CELUM)

watch the Masterclasses

Our deep-dive Masterclasses really rounded off the CELUMIUM 2021 Summer Edition. Lots of product updates, new features, invaluable best practices and How-To’s – watch our Masterclasses re-live now!  

  • Frontify and CELUM – How Brand and Content really works better together – and how you will benefit. – Melanie Schedl (CELUM) & Samuel Siegfried (Frontify)
  • How to modernize your DAM – Daniel Gussner & Reinhard Eisl (both CELUM)
  • CELUM and CMS – How to eliminate island solutions and achieve end-to-end business processes – Johannes Tappmeier (comspace) & Florian Hiegelsberger (CELUM)
  • CELUM and PIM – How valuable product content is used in the entire product lifecycle using CELUM and PIM – Patrick Stephan (novomind), Michael Degiampietro (brix) & Georg Payreder (CELUM)
  • CELUM 360° view on content – Create, manage & route – how to cover your entire content lifecycle with one tool – Michael J. Kräftner (CELUM)
  • Upgrade to Nova UI – all you need to know – Reinhard Eisl (CELUM)

thanks to our sponsors

sign up for the CELUM newsletter!

Interested in more insights? Subscribe to our monthly newsletter.

Related Stories

Live Webinar

How DANFOSS engineers the future of product asset data management.

5 December 2023 @ 16:00 CEST

Join us and learn how Danfoss excelled in the realm of asset management.


Guest Speaker:

Mia Rasmussen

Senior Product Owner at Danfoss


Streamlining content creation and management of assets, simplifying online proofing and collaboration, to facilitate a content exploration experience that wows your audiences.

Asset 20

A platform for global brands to manage their digital content, deliver omnichannel, personalised marketing strategies, and overcome complexity in product assets, audiences, integrations and more.

Digital Asset Management

Specialised in mastering complexity of assets, audiences, integrations and more.

Product Content Management

Centralise, connect, manage in bulk product assets.


Create composable content components and portals.

Online Proofing

Give concise feedback. Create workflows. Collaborate efficiently.

Mobile & Drive App

On-the-go content access with Mobile App. GDPR-compliant file, sync & share with Drive.


100+ applications and extensions accessible via integrations.