Discover What Sets CELUM Apart

Why CELUM

CELUM is designed for leading global brands who know they need to deliver a holistic, seamless, omnichannel marketing strategy that is highly personalised to the interests of their target audiences.

The Platform with the Most Powerful DAM at its Core

As a content supply chain platform with powerful digital asset management functionalities at its core, it helps marketers reach their goals in today’s competitive market by encompassing the entire process from creating, managing and routing to exciting their audiences.

Why choose us?

CELUM is the only content supply chain platform that specialises in mastering complexity of assets, audiences, integrations and more to truly deliver what customers need.

Complexity of Products and Assets

As the volume of content and different content types grows, so does the challenge of creating, approving, and managing it. However, with CELUM, these challenges can be effectively addressed.

Complexity of Users and Audiences

As the number of target groups, audiences, and users of a customer increases, the role of our capabilities in access control and personalised content distribution becomes increasingly crucial.

Complexity of Integrations

As a customer’s number of supported channels and tools expands, their requirement for our advanced integration capabilities also increases.

Transforming Content Complexity Into Revenue Opportunity

To address these specific challenges and more, CELUM offers a set of unique capabilities.

Define and manage special asset types for each of your products

Metadata is key in simplifying complex challenges during the content lifecycle. Thus, we equipped CELUM with the most advanced metadata capability on the market.
Add metadata and transform mere files into real digital assets – perfectly categorised and always findable. CELUM’s taxonomy is freely configurable and supports multiple languages. Add keywords automatically with the help of AI and make meta information available in all connected systems.

Define and manage special asset types for each of your products

Metadata is key in simplifying complex challenges during the content lifecycle. Thus, we equipped CELUM with the most advanced metadata capability on the market.
Add metadata and transform mere files into real digital assets – perfectly categorised and always findable. CELUM’s taxonomy is freely configurable and supports multiple languages. Add keywords automatically with the help of AI and make meta information available in all connected systems.

Handle Hundreds of Assets in Bulk

Flexibility is more than nice to have. As your portfolio, team and processes evolve, what has been right before is not necessarily right anymore. Make changes to a large number of assets simultaneously when new attributes are added, changed or removed. Being able to bulk process across different metadata domains allows for changes to multiple types of metadata at once.

Handle Hundreds of Assets in Bulk

Flexibility is more than nice to have. As your portfolio, team and processes evolve, what has been right before is not necessarily right anymore. Make changes to a large number of assets simultaneously when new attributes are added, changed or removed. Being able to bulk process across different metadata domains allows for changes to multiple types of metadata at once.

Streamline Complex Content Creation Workflows

Optimise every step of your creative work – from brainstorming to completion, with customisable workflow templates. Choose who sees what assignments. Integrations with tools like Adobe Creative Suite and Microsoft Office promote easy collaboration. With workflows, teams enhance their productivity, minimize errors, and improve campaign performance.

Streamline Complex Content Creation Workflows

Optimise every step of your creative work – from brainstorming to completion, with customisable workflow templates. Choose who sees what assignments. Integrations with tools like Adobe Creative Suite and Microsoft Office promote easy collaboration. With workflows, teams enhance their productivity, minimize errors, and improve campaign performance.

Manage Digital Assets On-the-Go With Our Apps

With the CELUM Drive App make content available for offline use and sync folders and asset collections to your computer. Fully GDPR compliant, enterprise-ready and safe.

With the CELUM Mobile App easily access, share, upload and apply metadata to assets from your mobile phone or tablet.

Manage Digital Assets On-the-Go With Our Apps

With the CELUM Drive App make content available for offline use and sync folders and asset collections to your computer. Fully GDPR compliant, enterprise-ready and safe.

With the CELUM Mobile App easily access, share, upload and apply metadata to assets from your mobile phone or tablet.

It’s Not Always Just About the Feature Set

As an independent, non-funded company that has been on the market for over 20 years, we have the privilege and experience to give our customers our full focus and expertise.

We earn our customers’ respect and trust by being innovative, dynamic, responsive, and honest.

All employees of CELUM
All employees of CELUM

It’s Not Always Just About the Feature Set

As an independent, non-funded company that has been on the market for over 20 years, we have the privilege and experience to give our customers our full focus and expertise.

We earn our customers’ respect by being innovative, flexible, and dynamic. We earn their trust by being responsive, flexible and honest.

What customers say

ABUS
ABUS Logo

“With the NovaUI, CELUM has achieved a great success, especially in the area of usability. Acceptance among both editors and users is high.”

Torsten Mühlhoff ABUS
Torsten Mühlhoff
Corporate Projects

Thanks to the integration of CELUM, a central content hub for the RM Group was established across company boundaries and our content supply chain was optimized.

Werner+Ammerer
Werner Ammerer
Head of Global Marketing
Danfoss
Danfoss-logo

“Thanks to CELUM, we could save time and money by optimizing the usage of assets across the content lifecycle. We have a clear overview and employees love how easy it is!”

Mia Rasmussen
Senior Product Owner, DAM

With CELUM as our all-round service platform for digital data, we serve our stakeholders optimally far beyond the normal scope and always have the time-limited copyrights automatically in view.

Anja-Strejcek
Dr. Anja Strejcek
Head of PR & Communication
Rosenbauer_HEROS-H30-Feuerwehrhelm
Rosenbauer_Logo

With CELUM and SharePoint, we can easily manage the digital assets of our diverse, highly technical products without starting a digital fire.

 

Joris Gruber
IT Manager

With CELUM it’s possible to uncover and access hidden content treasures for research, teaching as well as public enjoyment of our heritage.

Geoffrey Browell
Head of Archives Services
RadebGruppeLogo

We optimised the content supply chain across our portfolio of over 40 brands using CELUM, enhancing efficiency and productivity.

Radegerberg logo icon
Radeberger Gruppe KG
German beer culture
Based on reviews on
4.5/5

Unlock the power of your content today

CELUM is the solution for global brands to enable their teams to deliver omnichannel marketing strategies that are highly targeted to audiences’ needs and interests.