State of Brand Management Tools 2024

10 Best Digital Asset Management Systems on the Market


HQ: Linz

Founded: 1999

Customers: From mid-sized businesses to enterprises: Over 900 customers such as Drykorn, WWF, Boehringer Ingelheim and Mondi trust in CELUM.


Overview: The CELUM Digital Asset Management platform
with an integrated Content Hub enables businesses to upload, store, manage, share, and update digital assets from one single source. CELUM is equipped to handle high volumes of files and users, and integrates seamlessly with your existing tech stack.


  • Over 90 integrations
  • powerful search functionalities
  • automated tagging and metadata powered by AI
  • automated translation
  • role-based permissions
  • GDPR-compliant sharing capabilities

Flexible pricing options for both smaller companies and enterprise clients, starting at €34.9 per user and month.

Integrations: Photoshop, Sharepoint, SAP, WordPress, Drupal, Typo3, Sitecore, Hootsuite, inRiver, Salesforce, Primcore and more.

Adobe Experience Cloud

HQ: San Jose, California, U.S.

Founded: 1982

Customers: Various brands including John Lewis and Telecom Italia.


Overview: Adobe Experience Manager is an integrated, scalable hub which aims to access and manage digital assets to deliver relevant, consistent, and dynamic experiences to any device and channel.


  • AI-tagging
  • automated workflows
  • rich media delivery


Pricing: Available upon request. According to their website, they have various options available depending on company size.

Integrations: Adobe Creative Cloud


HQ:  Chicago, U.S.

Founded: 1998

Customers: Various brands including Red Hat, Ubisoft, SOS Children’s Villages and Meyer Corporation.


Overview: The Aprimo DAM platform is a scalable and central repository that enables businesses to manage images, videos, media files, text documents and other file types.


  • AI-driven auto-tagging
  • flexible metadata
  • role-based permissions


Pricing: Subscription pricing model for businesses or individual departments. Pricing is available upon request and depends on your location and the number of users.

Integrations: Aprimo Connect makes it possible to integrate Aprimo DAM into your content management system ecosystem.


HQ:  Netherlands

Founded: 2013

Customers: Siemens Healthineers, Klarna, Nautilus, Nordea, DPDgroup, and many more.


Overview: Bynder offers solutions to manage digital assets, brand guidelines, creative workflow, video creation and brand templates. The integrated analytics tool provides valid data about the stored assets.


  • Search function
  • file previews
  • version control
  • permission-based access


Pricing: Available upon request. According to their website, pricing depends on the number of users, amount of storage, and the modules you need.

Integrations: For CMS: WordPress, Drupal, Magnolia, Sitecore; For PIM: inRiver and Salsify; For stock images: Getty Images and Shutterstock; For social media: HootSuite

Widen Enterprises

HQ: Wisconsin, U.S.
HQ of parental company Acquia: Bosten, U.S.

Founded: 1948

Customers: Over 660 organizations in 175 countries, ranging from Fortune 100 to universities.


Overview: Widen describes themselves as a centralized foundation for the entire content lifecycle. Their comprehensive digital asset management solution enables you to find and share image, video, audio, and creative files, convert file formats and measure asset performance with content analytics.


  • Auto-tagging
  • version control
  • rights management
  • permission-based access
  • asset analytics


Pricing: Not available on their website. According to FinancesOnline, Widen offers a single enterprise pricing subscription priced at $20,000 per year.

Integrations: Various Widen-supported and partner-developed integrations including Box, Dropbox, Sharepoint, Drupal, WordPress, Hootsuite, and Trello.


HQ: Dortmund, Germany

Founded: 1999

Customers: Mainly public institutions and organizations in Germany and other European countries.


Overview: Pixelboxx is a web-based digital asset management solution that can be used to manage media content like images, graphics, PDF files, audio, video, office files and presentations.


  • Faceted search
  • image search
  • access control auto-tagging


Pricing: Available upon request.

Integrations: You can use the REST-API to connect Pixelboxx DAM with online shops, content management systems, PIM and print solutions.


HQ: Aarau, Switzerland

Founded: 2000

Customers: Organizations in Manufacturing, Architecture, Higher Education, Agency Services, Museums and the Non-Profit sector.


OverviewPicturepark describes their content hub as a complete, current and centralized record of any type of information at any time. You can use it to manage any kind of content including images, videos, documents and product data.


  • Search function
  • multiple edits
  • permission-based access


Pricing: Three subscription plans: standard, premium and enterprise starting at €430 per month.

Integrations: Dropbox, Adobe, Sharepoint, Sitecore, WordPress and more.


HQ: Munich, Germany

Founded: 2001

Customers: Over 150 companies including Lufthansa, Allianz and BMW.


Overview: The censhare universal content management platform is a centralized repository for all types of digital marketing content used for marketing purposes. It comes bundled with a DAM solution, but you can also add Product Information Management (PIM) or Content Management (CMS).


  • Search function
  • flexible tagging
  • bulk upload
  • duplicate checks


Pricing: Not available on their website, however, according to Capterra, censhare pricing starts at $1000 per month.

Integrations: Limited information available.

HQ: Ukraine

Founded: 2012

Customers: Mainly individuals, freelancers, small teams and agencies.


Overview: A cost-effective DAM solution that uses Google Drive and Amazon S3 to store your files and offers some additional functionalities such as version control, collaboration tools and metadata search.


  • Permission-based access
  • analytics
  • versioning


Pricing: Starting with free pay-as-you-go versions, offers affordable options for businesses and individuals on a budget.

Integrations: Google Drive, Zapier, Slack.


HQ: Oslo, Norway

Founded: 1997

Customers: 4,000 customers in a wide range of industries.


Overview: FotoWare’s media bank enables you to find, share and reuse images, graphics and videos more efficiently. With both on-premise and cloud-based solutions, FotoWare aims to help companies optimize their brand management.


  • Rights management
  • rule-based file management processes
  • access control
  • customizable user interface


Pricing: Pricing starts at €74 per month for one main user. Their most popular “professional” option costs €1,420 per month. Enterprise pricing is available on request.

Integrations: Adobe, Microsoft Office, WordPress.

To sum up, what makes a good DAM system?

A Digital Asset Management (DAM) solution helps you to optimize your content marketing, brand management and sales enablement by ensuring teams can access the images, videos, and campaign materials they need.

Your exact criteria will depend on your requirements but, typically, important aspects you need to consider include:

Asset types. Can the DAM tool handle all the formats you need, including images and video?

Ease of use. Are the workflows processes intuitive?

Scalability. Can the DAM tool manage the volume of files your business is using?

Security. Will your company files be safe?

For more details about the selection process, we summarized the five most crucial steps for finding the best digital asset management vendor for your specific use case.

You may also be interested in how Ricola, a Swiss manufacturer of herb specialties, chose a DAM tool for their business. After Ricola grow quickly in their social media marketing, they wanted to centralize all their scattered digital assets in one place and looked for a scalable solution to support their marketing teams. You can learn about Ricola’s journey to a central content and why they chose CELUM here.


Why CELUM is the best DAM system

Businesses typically choose CELUM when they need a central source of truth for all their content across different locations and marketing channels. Scalability and flexible pricing options make CELUM a popular choice for SMBs and enterprises alike. The range of out-of-the-box integrations makes it easy to integrate CELUM DAM with your existing tech stack.

However, you don’t need to take our word for it. Read about how CLAAS,  the European market leader in combine harvesters, partnered with CELUM to streamline their creative processes and reduced their production costs by 66%.

Are you interested in learning more about the best DAM tool for your business? Get advice
from our team of DAM experts on the right DAM tool to suit your needs.

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5 December 2023 @ 16:00 CEST

Join us and learn how Danfoss excelled in the realm of asset management.


Guest Speaker:

Mia Rasmussen

Senior Product Owner at Danfoss


Streamlining content creation and management of assets, simplifying online proofing and collaboration, to facilitate a content exploration experience that wows your audiences.

Asset 20

A platform for global brands to manage their digital content, deliver omnichannel, personalised marketing strategies, and overcome complexity in product assets, audiences, integrations and more.

High-End Digital Asset Management

Specialised in mastering the complexity of assets, audiences, integrations and more.

Product Content Management

Centralise, connect, manage in bulk product assets.

Creative Content Collaboration

Give concise feedback. Create workflows. Collaborate efficiently.


100+ applications and extensions accessible via integrations.