Industry

Consumer Goods & FMCG

CELUM helps CPG leaders merge product, brand and campaign content to create an unrivalled sales machine.

All content across all products in one place

Ensure that assets are readily accessible to the right individuals with secure, 24/7 access to the Digital Asset Management (DAM) system. Alleviate your teams’ workload by designing your portal to meet your company’s specific requirements and leverage the capabilities of our advanced filtering system.

Always correctly manage usage rights of brand ambassador content

From globally known top athletes to your best team players, make sure that you never invade on a persons individual content rights. Reduce damage to your brand and potentially huge fines.

Empower teams to create omnichannel content at scale

Rapidly and efficiently scale your multichannel marketing content. Equip frontline employees with brand-compliant design templates for various platforms, including print, social media, email, banner ads, digital signage, apps, websites, and beyond.

Include sensitive content information in your campaigns

The right information to the right audiences at the right time. No other system than CELUM provides the kind of fine granular access control – if your want down to every single product parameter.

Get any brand under control

Make sure to empower your different brands’ or product lines’ marketing and sales teams – and still ensure brand consistency on the highest level. With CELUM it’s just a few clicks from templated content creation to beautiful brand guidelines that tell your brands full story.

Example

Example business case: radeberger

With approx. 7,000 employees across 15 locations, Radeberger Group is one of the biggest players in the FMCG space and leader in the beer market. Their business is international, national, but also regional and above all brand-orientated, with way more than 40 brands and approx. 100 websites. Without a centralised asset management system, content was stored in silos, with no interfaces between the different systems. Asset sharing was based on a time-consuming workflow that still had potential, especially in terms of automation. Particularly, the sales, marketing and trade teams needed access to high-quality, up-to-date assets for their daily work. External partners were increasingly asking for a centralised solution for content delivery. CELUM is connected to a number of key systems for Radeberger Group, including SAP-ERP, which enables them to share image data and metadata with their retail partners.

The media portal increases satisfaction of the sales team and external partners, as it enabled them to share information faster and in a centred way.

CELUM Work enables teams to work together more effectively, especially when working collaboratively on important projects such as annual planning.

The measurable impact

0 %

reduced effort involved in managing each (product) brand

0 %

reduced time to market for a new product

0 %

improved marketing team happiness

0 %

reduced overall marketing spend

Related products

High-End Digital Asset Management

Organise, enrich and deliver digital assets in the most demanding scenarios.

Tailored Audience Frontends

Provide high-performance, tailored content and excite your multiple audiences.

Content Templates

Save time and money by empowering your organisation – let everyone create brand-safe ads, images, PDFs and other documents.

Product Content Studio

Accelerate product time-to-market while ensuring content remains compliant and delivers maximum impact.

CELUM AI

Let CELUM Content AI improve content discoverability and rights management.

Application Integrations

Centrally governed content everywhere - CELUM as the centrepiece of your content ecosystem.

what our customers say about us

The direct and cooperative partnership with CELUM has helped us to digitalize our processes even further. In doing so, we could greatly increase employee satisfaction and significantly improve our time-to-market.

Dominik Wollenschein

Senior Consultant, Architecture Management

“With CELUM Product Content Management, we have a central platform for all product-related content. This allows us to create high-quality product catalogues, which serve as the basis for our online presence.“

Christoph Keller

Corporate Program & Project Manager

CELUM is our web-based single source of truth, and with its APIs we were able to build realtime automated integrations into other Sartorius platforms like our website sartorius.com, our eShop and the PIM system.