Industry

Manufacturing

Your complex products deserve a new type of perfectly tuned supply chain – CELUM’s Content Supply Chain

Make true global marketing teamwork a dream that works

Get every bit of your global product management and marketing organisation on one table – every day. From joint content projects to paper-trailed approvals, to giving everyone tailored access to the right and relevant content.

Save millions with digital instead of print manuals

New regulation allows for digital-only manuals for products for B2C of B2B. Unleash huge savings in printing costs, increase speed and reduce time-to-market.

Empower your sales channels

Make your sales teams and retail partners love your marketing support as much as they love your products. Give them the content and the tools they need to make you win in the field.

Enable Brand consistency - from one to dozens of brands

Empower mergers and the creation of product brands that make a difference in the market – reduce cost and complexity of managing one or a dozen (or more) brands.

Unleash your brands crowd power with Brand safe content dynamisation

Spending too much time getting those “creative” sales or marketing teams under control and stopping the use of well meant but utterly not on-brand stuff they created for themselves? Simply use CELUM’s brand-safe Content Template technology to channel people’s creativity.

Example

Business Case – One of the world’s largest car manufacturers

A large multinational car distributor, shipping all the brands of one of the world’s largest car manufacturers with a total turnover of 30 billion. As well as providing internal users with access to all 9 brands it represents, it also runs an extensive press portal to engage with professional motor journalists and influencers alike. All these relationships are tracked. Internal resources and dealer network staff have structured access to product content, and time-controlled content distribution allows preparation for new product releases.

The measurable impact

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Speed up creation and approval of product content by 50%, reducing time to market by weeks if not months

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Allow for approval of high volume product content like leaflets by many stakeholders at once, increasing quality and accuracy by more than 70%

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Extend time of life of standalone ERP systems by years (meaning avoiding introducing a PIM altogether)

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Reduce effort of PIM or eCommerce projects by up to 50%

Related products

High-End Digital Asset Management

Organise, enrich and deliver digital assets in the most demanding scenarios.

Review, Approval & Workflow

One central, easy-to-use way to visually comment, review and approve any type of content.

Tailored Audience Frontends

Provide high-performance, tailored content and excite your multiple audiences.

Content Templates

Save time and money by empowering your organisation – let everyone create brand-safe ads, images, PDFs and other documents.

Product Content Studio

Accelerate product time-to-market while ensuring content remains compliant and delivers maximum impact.

Application Integrations

Centrally governed content everywhere - CELUM as the centrepiece of your content ecosystem.

what our customers say about us

The direct and cooperative partnership with CELUM has helped us to digitalize our processes even further. In doing so, we could greatly increase employee satisfaction and significantly improve our time-to-market.

Dominik Wollenschein

Senior Consultant, Architecture Management

“With CELUM Product Content Management, we have a central platform for all product-related content. This allows us to create high-quality product catalogues, which serve as the basis for our online presence.“

Christoph Keller

Corporate Program & Project Manager

CELUM is our web-based single source of truth, and with its APIs we were able to build realtime automated integrations into other Sartorius platforms like our website sartorius.com, our eShop and the PIM system.