CELUM AI

Let CELUM Content AI improve content discoverability and rights management

Our platform helps you automate tasks and elevate the creative process – from conception to engaging audiences. Execute an AI-powered content strategy with CELUM.

AI Content Tagging and Localisation

CELUM’s advanced AI enhances search results across thousands of assets. Automatically tag images or videos and translate them into multiple languages for unparalleled accuracy and efficiency. Additionally, CELUM AI facilitates full-text searches in languages that are not directly supported, ensuring you find the right assets effortlessly.

AI driven visual content recommendations

Use our visual recommender to find the best image for your campaign. Similar visual assets will provide inspiration for you and your team. For example, if you are planning an autumn campaign, simply select an existing autumn image and let the AI find many more for you. A great way to get your creative juices flowing.

Save time and effort – let AI extract text from images and speech from videos

Extract meaningful information from your videos and images to derive metadata that helps you search by person, project, visual text, spoken word, entity, topic and more. Use speech transcription and translation to easily add subtitles in multiple languages.

Find people in content automatically to streamline rights management

Thanks to facial recognition and text extraction, valuable metadata is automatically added to identify people in images or product descriptions in packaging, making it easier to find assets for GDPR or legal compliance.

What our customers say about us

“With CELUM Product Content Management, we have a central platform for all product-related content. This allows us to create high-quality product catalogues, which serve as the basis for our online presence.“

Christoph Keller

Corporate Program & Project Manager

“With the NovaUI, CELUM has achieved a great success, especially in the area of usability. Acceptance among both editors and users is high.”

Torsten Mühlhoff

Corporate Projects

Thanks to the integration of CELUM, a central content hub for the RM Group was established across company boundaries and our content supply chain was optimized.

Werner Ammerer

Head of Global Marketing

“Thanks to CELUM, we could save time and money by optimizing the usage of assets across the content lifecycle. We have a clear overview and employees love how easy it is!”

Mia Rasmussen

Senior Product Owner, DAM

“CELUM Portals empower us to deliver customised content to stakeholders through multiple channels. Every day, our sales teams in 13 subsidiaries and 16,000 retailers worldwide profit from these benefits. This saves us valuable time and enhances our sales activities.”