Product Content Studio

Accelerate product time-to-market while ensuring content remains compliant and delivers maximum impact

A unique toolkit to control the flow of important or regulated content in the context of the products it represents and the regions in which it is to be used.

Decouple content creation from managing content

Product Content Studio allows assets to be created (even automatically) before the actual content is produced. This enables a decoupled content creation process, increasing efficiency by eliminating unnecessary waiting times.

Understand if the Required Content Is Available

Product Content Studio enables product management and marketing teams to define in advance what they need to wow customers or meet compliance regulations for each type of product. It provides instant status updates at a glance, with clear visual indicators of what content is complete and what is still missing — making content availability manageable at scale.

Deliver content to headless commerce and web pages alike

Push content to CELUM’s high-performance CDN and embed it into any website – always in the right resolution for any device. Understand which content performs best and enforce copyrights across system boundaries.

Augment or Replace a PIM

Except for the most complex product scenarios, modern ERPs such as SAP’s Hana/S4 can hold all product-related information – and with Product Content Studio, all relevant information can be linked to product objects in CELUM and merged with product content to create the experiences your products deserve.

What our customers say about us

“With CELUM Product Content Management, we have a central platform for all product-related content. This allows us to create high-quality product catalogues, which serve as the basis for our online presence.“

Christoph Keller

Corporate Program & Project Manager

“With the NovaUI, CELUM has achieved a great success, especially in the area of usability. Acceptance among both editors and users is high.”

Torsten Mühlhoff

Corporate Projects

Thanks to the integration of CELUM, a central content hub for the RM Group was established across company boundaries and our content supply chain was optimized.

Werner Ammerer

Head of Global Marketing

“Thanks to CELUM, we could save time and money by optimizing the usage of assets across the content lifecycle. We have a clear overview and employees love how easy it is!”

Mia Rasmussen

Senior Product Owner, DAM

“CELUM Portals empower us to deliver customised content to stakeholders through multiple channels. Every day, our sales teams in 13 subsidiaries and 16,000 retailers worldwide profit from these benefits. This saves us valuable time and enhances our sales activities.”