Client overview
Our client is a leading innovator in renewable energy systems, working closely with a broad network of partners. Due to the advanced nature of their technology, partners and end customers often require instant access to accurate product details, such as installation guides, technical manuals, and safety documentation, while working on-site. Timely and consistent distribution of this information became a critical challenge impacting their core business.
The Challenge
Our client delivers advanced renewable energy products along with consultancy and training, creating a constant need for accurate product content. Yet product information was scattered across different platforms and departments, making it hard to find and share. During construction projects, installers often lacked quick access to the right content, causing delays and inefficiencies. In some cases, outdated or inconsistent information led to compliance risks and reduced customer trust. These issues slowed collaboration and made it difficult to deliver the brand’s promise of exceptional service.
THE Solution
Two dedicated teams — one responsible for digital product information and the other for marketing content — decided to use the CELUM Content Supply Chain Management Platform to efficiently manage and deliver content. This unified approach enabled the two teams to distribute product content efficiently across multiple channels, meet diverse customer needs and ensure consistent and timely communication.
Key solution components included:
Chatbot integration: Technical documents and product manuals are automatically downloaded from CELUM to a chatbot repository, enabling partners to access and interact with documents via their product app or WhatsApp channel.
Global sharing links: Branded links provide quick access to relevant content from chatbot services or QR codes featured in main product catalogues.
Tailored frontends for legal compliance: In preparation for upcoming EU machine regulations, technical documentation is distributed digitally through user-friendly frontends that are always synchronised with the high-end Digital Asset Management system, ensuring correct version control and other advantages.
Templates for sales enablement: Brand-safe templates empower the sales team to create customised product flyers in a self-service manner, accelerating sales cycles and maintaining corporate standards.
Key features
High-End DAM
A single source of truth for all digital media assets, improving brand consistency and streamlining product content creation and distribution for an optimised digital shelf experience.
CELUM Headless Hub
Built as an API-first, headless hub, CELUM enables effortless injection, updates, or removal of content at scale across connected systems.
Tailored Audience Frontends
Comprehensive, engaging frontends leveraging CELUM DAM capabilities such as version control, licensing and validation dates, ensuring optimised content delivery.
Content Templates
Pre-approved templates for ads, images, and PDFs, allowing teams to create on-brand content without design skills while ensuring compliance with corporate standards.
the outcome
Thanks to CELUM, our client has overcome major challenges in content distribution, AI adoption and regulatory compliance. Self-service tools, such as an AI-powered chatbot and pre-approved content templates for sales enablement, have significantly reduced design and service costs. Since implementing CELUM, the company has expanded its partner network by 40% and reduced customer complaints by 75%, thereby strengthening efficiency and building brand trust.
“With CELUM Product Content Management, we have a central platform for all product-related content. This allows us to create high-quality product catalogues, which serve as the basis for our online presence.“
“With the NovaUI, CELUM has achieved a great success, especially in the area of usability. Acceptance among both editors and users is high.”
Thanks to the integration of CELUM, a central content hub for the RM Group was established across company boundaries and our content supply chain was optimized.
“Thanks to CELUM, we could save time and money by optimizing the usage of assets across the content lifecycle. We have a clear overview and employees love how easy it is!”
“CELUM Portals empower us to deliver customised content to stakeholders through multiple channels. Every day, our sales teams in 13 subsidiaries and 16,000 retailers worldwide profit from these benefits. This saves us valuable time and enhances our sales activities.”
With CELUM and SharePoint, we can easily manage the digital assets of our diverse, highly technical products without starting a digital fire.
With CELUM it’s possible to uncover and access hidden content treasures for research, teaching as well as public enjoyment of our heritage.
Unlock the power of your content today.
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