Insights & Analytics

Understand audience behaviour and content performance through data-driven insights

As your content and audiences rapidly expand, it’s crucial to have content performance insights at your fingertips. Identify your most engaged users, the most popular downloads and site search success.

Understand which content drives results

How can you tell whether your content is actually working? Insights will help you determine what’s working and what’s not, and most importantly, clarify why. Even the smallest tweak, such as renaming an asset, can have a significant impact. Address underperforming content and avoid spending money on what isn’t necessary. This will help you get more value from your content investment and keep your audience happy.

Personalised content to improve user engagement

See who interacted with which content, when, and how often. Use this information to optimise and improve content, helping your sales team and partners achieve their goals.

Aggregate content analytics from multiple platforms

With Insights, you’ll gain valuable data to make informed budget decisions. The Insights dashboard helps managers understand the performance of their content, helping them to prove ROI. Rest assured that the resources invested in creating your portal content are yielding positive results across your targeted audiences.

What our customers say about us

“With CELUM Product Content Management, we have a central platform for all product-related content. This allows us to create high-quality product catalogues, which serve as the basis for our online presence.“

Christoph Keller

Corporate Program & Project Manager

“With the NovaUI, CELUM has achieved a great success, especially in the area of usability. Acceptance among both editors and users is high.”

Torsten Mühlhoff

Corporate Projects

Thanks to the integration of CELUM, a central content hub for the RM Group was established across company boundaries and our content supply chain was optimized.

Werner Ammerer

Head of Global Marketing

“Thanks to CELUM, we could save time and money by optimizing the usage of assets across the content lifecycle. We have a clear overview and employees love how easy it is!”

Mia Rasmussen

Senior Product Owner, DAM

“CELUM Portals empower us to deliver customised content to stakeholders through multiple channels. Every day, our sales teams in 13 subsidiaries and 16,000 retailers worldwide profit from these benefits. This saves us valuable time and enhances our sales activities.”