Discover What Sets CELUM Apart
Why CELUM
CELUM is designed for leading global brands who know they need to deliver a holistic, seamless, omnichannel marketing strategy that is highly personalised to the interests of their target audiences.
The Content Supply Chain Platform with the Most Powerful DAM at its Core
Why choose CELUM?
CELUM is the only content supply chain platform that specialises in mastering complexity of assets, audiences, integrations and more to truly deliver what customers need.
Built in Europe, headquartered in Europe!
CELUM scales effortlessly with our customers’ needs—but too often, we’re the cavalry, called in when others can’t keep up. So make the smart choice: choose CELUM, no matter where you are in your content strategy journey.
True enterprise scalability and capability
CELUM’s largest customers manage millions of assets, with weekly input/output volumes exceeding 250,000 assets and up to 50,000 active users in the system.
Above and beyond collaboration capabilities
The most advanced collaboration, approval, review and task management functionalities of any Digital Asset Management solution on the market.
Unique multi frontend user interface
Tailored front-ends for any audience or use case. Comes with an intuitive yet powerful page builder to create stunning experiences—no training required.
Transforming Content Complexity Into Revenue Opportunity
To address these specific challenges and more, CELUM offers a set of unique capabilities.
Define and manage special asset types for each of your products
Metadata is the key to simplifying complex challenges in the content lifecycle. That is why we have equipped CELUM with the most advanced metadata capabilities on the market.
Add metadata and transform mere files into true digital assets – perfectly categorised and always findable. CELUM’s taxonomy is fully configurable and supports multiple languages. Use AI to automatically add keywords and make metadata available in all connected systems.
Handle Hundreds of Assets in Bulk
Flexibility isn’t just nice to have—it’s essential. As your portfolio, team, and processes evolve, what worked before might no longer be right.
Make changes to large numbers of assets simultaneously as new attributes are added, changed or removed. Bulk processing across different metadata domains lets you efficiently manage multiple types of metadata in a single step.
Streamline Complex Content Creation Workflows
Optimise every step of your creative work – from brainstorming to completion – with customisable workflow templates. Choose who sees what assignments. Integrations with tools like Adobe Creative Suite and Microsoft Office promote easy collaboration. Workflows help teams boost productivity, reduce errors, and improve campaign performance.
Manage Digital Assets On-the-Go
What customers say
“With CELUM Product Content Management, we have a central platform for all product-related content. This allows us to create high-quality product catalogues, which serve as the basis for our online presence.“
“With the NovaUI, CELUM has achieved a great success, especially in the area of usability. Acceptance among both editors and users is high.”
Thanks to the integration of CELUM, a central content hub for the RM Group was established across company boundaries and our content supply chain was optimized.
“Thanks to CELUM, we could save time and money by optimizing the usage of assets across the content lifecycle. We have a clear overview and employees love how easy it is!”
“CELUM Portals empower us to deliver customised content to stakeholders through multiple channels. Every day, our sales teams in 13 subsidiaries and 16,000 retailers worldwide profit from these benefits. This saves us valuable time and enhances our sales activities.”
With CELUM and SharePoint, we can easily manage the digital assets of our diverse, highly technical products without starting a digital fire.
With CELUM it’s possible to uncover and access hidden content treasures for research, teaching as well as public enjoyment of our heritage.
Unlock the power of your content today
CELUM is the solution for global brands to enable their teams to deliver omnichannel marketing strategies that are highly targeted to audiences’ needs and interests.
