Client overview
Our client is a global leader in the manufacturing of medical equipment, serving over 130 countries through 56 offices and a workforce of 3,500 employees. Operating in one of the most highly regulated industries, they faced mounting pressure to maintain compliance without compromising operational efficiency, a challenge that could directly affect patient safety and brand reputation.
The Challenge
The client needed a reliable way to securely distribute critical product documentation and training videos to clients, all within a rigorous approval process. In addition, regulatory obligations required them to retain content for up to 20 years, placing a considerable burden on their existing systems. To address these challenges, they were looking for a solution that not only ensured compliance but also integrated seamlessly with upstream and downstream processes, enabling global collaboration, reducing risk, and supporting long-term governance.
THE Solution
After evaluating multiple options, our client selected CELUM due to its ability to integrate seamlessly with their ERP and commerce systems, which is critical for maintaining smooth upstream and downstream workflows. CELUM also stood out by offering one of the most advanced review and approval workflows on the market, enabling our client to manage the creation and distribution of product content with precision and ensure compliance. This combination of robust connectivity and powerful content governance capabilities made CELUM the ideal choice for meeting their complex regulatory and operational requirements.
Key solution components included:
Advanced Review and Approval Workflows: Product managers initiate the creation of new product documents in the DAM system using asset placeholders enriched with essential product metadata from the ERP system. Once a placeholder has been created, an automated task triggers a dedicated approval workflow involving multiple teams, including Scientific Services, Legal and Research & Development. Each team is required to approve the document via an integration with a digital signage tool to ensure legal compliance.
Streamlined distribution of approved content: Once approved, documents are automatically moved to a designated folder and made available through internal and external frontends and the website. Any updates to assets were instantly reflected across all connected systems, ensuring consistency and eliminating the risk of outdated information.
Key features
High-End DAM
A single source of truth for all digital media assets, improving brand consistency and streamlining product content creation and distribution for an optimised digital shelf experience.
Product Content Studio
A powerful toolkit designed to manage and control the flow of critical or regulated content, ensuring it is always aligned with the products it represents and compliant with regional requirements.
Tailored Audience Frontends
Comprehensive, engaging frontends leveraging CELUM DAM capabilities such as version control, licensing and validation dates, ensuring optimised content delivery.
CELUM Headless Hub
Built as an API-first, headless hub, CELUM enables effortless injection, updates, or removal of content at scale across connected systems.
the outcome
By implementing CELUM, the client was able to achieve full compliance with regulatory requirements and significantly improve operational efficiency. Automated workflows reduced approval times from weeks to days, ensured accountability across teams, and eliminated the risk of outdated content. Seamless integration with ERP and commerce systems enabled consistent data flow, supporting global collaboration, and reducing the need for manual processes. Consequently, the client strengthened its governance processes, mitigated compliance risks that could have cost millions, and enhanced the overall customer experience.
“With CELUM Product Content Management, we have a central platform for all product-related content. This allows us to create high-quality product catalogues, which serve as the basis for our online presence.“
“With the NovaUI, CELUM has achieved a great success, especially in the area of usability. Acceptance among both editors and users is high.”
Thanks to the integration of CELUM, a central content hub for the RM Group was established across company boundaries and our content supply chain was optimized.
“Thanks to CELUM, we could save time and money by optimizing the usage of assets across the content lifecycle. We have a clear overview and employees love how easy it is!”
“CELUM Portals empower us to deliver customised content to stakeholders through multiple channels. Every day, our sales teams in 13 subsidiaries and 16,000 retailers worldwide profit from these benefits. This saves us valuable time and enhances our sales activities.”
With CELUM and SharePoint, we can easily manage the digital assets of our diverse, highly technical products without starting a digital fire.
With CELUM it’s possible to uncover and access hidden content treasures for research, teaching as well as public enjoyment of our heritage.
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