celum expands in France

Customers and business partners alike benefit from the comprehensive service offer

celum France is based in Plaisir, just outside of Paris in the ÎledeFrance region and led by Pierre St. Michel. Known for its solutions in media management and the automation of creative processes in communication, marketing, and sales, celum has been active in France since 2004.

Numerous French companies have already applied, and benefited from, celum technology including L’Oréal Professionnel, Décathlon Groupe Oxylane, SanofiPasteur, Dexia, Publicis, Center Parcs, Carrefour Voyages, CA Communication, la Fédération Française de Tennis, Eden Park, la Banque Populaire, Groupama, and Epicure – L’Occitane.

For example, Groupe Oxylane consists of two different divisions: One is responsible for the

development of sporting goods, sold under 13 name brands worldwide, and the other, the retailer Decathlon, with over 400 locations and an online shop. Patrice Nairi, Multimedia Manager of Oxylane Group, swears by celum technology: ''With celum IMAGINE we can manage and administer our photos and videos both internally and externally throughout the world. Our entire media approach is based around this tool.''

celum France originated from the earlier partnership between celum and the French company Avista Systems. Expanding into the French market, celum acquired Avista Systems in 2010. With easier accessibility to the market, the opportunity for celum to better serve French customers and partners has never been greater.

Michael J. Kräftner, CEO of celum Ltd., explained, ''Together with our partner Avista Systems, we have finally reached a solid customer base in France, which we will continue to build through our local presence, and thus continue along our current growth model.''

At the beginning of October, celum will host a celumsummit in Paris and invites all customers, business partners, and those who are interested to attend. Participants can expect a combination of lectures, case studies, product demonstrations, and partner presentations.