Linz, Austria | April 27, 2017 – The software manufacturer from Linz is massively expanding its product portfolio and extending the CELUM solution into the Content Productivity Platform. Two new products lines – Marketing Project Management and Content Marketplace – are being added to the existing core business of Digital Asset Management (DAM) and the management and distribution of files. Starting now, CELUM customers can coordinate content creation as a team within the CELUM solution. The new Content Marketplace powered by Contidio.com is a marketplace where content from brands and influencers can be bought, sold and shared.
Companies produce vast amounts of content every day to inspire customers. CELUM has rethought content marketing. The result is the Content Productivity Platform, which reflects the content lifecycle of and expands content marketing with another building block. It works quite simply. Companies can use Marketing Project Management to easily create content thanks to efficient teamwork. Digital Asset Management manages the created content and distributes it to various channels such as websites or social media. The content can now also be marketed. Using the Content Marketplace powered by Contidio, brands can buy and sell their high-quality content to each . This creates a complete content lifecycle that redefines how content is used and handled.
“We have grown as a company to over 100 employees with Digital Asset Management and support market leaders and global brand companies with our solutions. In numerous conversations with our customers, we have learned how dramatically the demands on marketing teams have grown in the past few years. There are more and more projects, content types, platforms and media. So it was a logical step for us to expand our portfolio to reflect the entire process surrounding content,” said Michael J. Kräftner, founder and CEO of CELUM.
CELUM Marketing Project Management: Collaborate in a new way
CELUM Marketing Project Management is a tool within the CELUM platform that integrates people, files and tasks thereby immensely simplifying and accelerating cooperation and communication within the marketing team.
Each project receives a Workroom®, i.e. its own “virtual workplace,” where all people, files and tasks are integrated. The team members can upload images, documents, videos or animations as well as comment and assign tasks. The files from the Workroom® can be synchronized automatically on all devices so team members are always working with the latest version. At the same time, the entire history along with all changes can be traced. Revisions can be compared directly through a split screen mode, which immensely simplifies and shortens approval processes. The final data can then be transferred directly into CELUM Digital Asset Management for further management.
CELUM Content Marketplace: Buy content from third parties and sell your own content
“More and more brands and companies are content producers with very high-quality content – images, videos, graphics, texts. Our Content Marketplace creates the opportunity for a secondary use, which can benefit both content producers and content consumers. Imagine that you manufacture mountain bikes and have some high-quality content of a cyclist in action in front of a beautiful mountain panorama. Why shouldn’t another company also use the same image for an article in their staff magazine?” said Michael Kräftner.
The Content Marketplace is unique in this way. For the first time, companies and brands can sell their content and buy content from others on a single platform. The Content Marketplace ensures that all rights have been clarified for the high-quality content. Content that brands buy, via the Content Marketplace, can be managed directly in CELUM Digital Asset Management. The content licenses are always up to date. This ensures the content is only used in accordance with the creator’s conditions. The content that is viewed or purchased can be easily traced with the monitoring feature.
Brands also have the opportunity now to immediately create so-called BrandLands: Companies can make their content available to other brands or target groups such as the media via customized portals.
“CELUM has been known until know for Digital Asset Management in the enterprise segment. It has already made us an important pillar for the digital marketing infrastructure of many companies and brands today. By expanding our portfolio with our new platform, we will now be a one-stop-shop for their entire content strategy – which means increasing productivity and brand strength,” concluded Kräftner.